(Tag: #where20)Twitter

Pulling in content from Twitter

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2009 Presentation Files

• The Shape of Alpha  Aaron Cope
• Location-based (x)  Natasha Leger
• Translating Geo-Web Efficiency into Real-World Sustainability  Alex Oliver

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2009 Video

• Ignite Where
  40:12
• Where 2.0 Launch Pad
  51:57

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Previous Where 2.0 Photos

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About Where 2.0

Experience Where 2.0 | Who Should Attend | Where 2.0 Kudos | Program Chair

Now in its sixth year, the Where 2.0 Conference is where the grassroots and leading edge developers building location-aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms, and hardware to gain a competitive edge. In the O'Reilly conference tradition, Where 2.0 presents leading trends rather than chasing them.

At Where 2.0, you'll find source mapping tools, reality mining, open standards for data and location web services, and sensors for obtaining location data. We'll learn how the established geo industry is reacting to the first businesses making money from their grassroots geospatial projects. There's no better place to meet the people behind the mashups, the people behind the platforms, and the people looking ahead to the future of geospatial. Join us at Where 2.0 to debate and discuss what's viable now, and what's lurking just below the radar.

Where 2.0 2010 encompasses a full day of workshops followed by two days of plenary sessions featuring a unique combination of high profile keynotes with big players, lightning talks, panel discussions, demos, product launches, Q&A time, and much more. The most innovative and interesting people in this space are featured on stage, and they stay around to debate and discuss with other conference-goers off stage.

Some of the questions and issues we'll address at the next Where 2.0 include:

• Web mapping platforms and open source bring location-based analysis, interfaces, and data to every application. What are the unique opportunities and pitfalls of these new tools?
• What products are out there, and how are the best ones identified? How will they fit within an existing organization?
• What are the steps to adoption of these new location-aware technologies?
• What role do standards play in this space?
• How are other companies using geo application and technologies and what have they learned?
• Who are the leading technology developers and what have they built that we can use?
• What can reasonably be expected of Where 2.0 technology in the near future?

For an overview of this space, read The State of Where 2.0 (PDF) co-written by program chair Brady Forrest.

Experience Where 2.0

Where 2.0's greatest asset is its participants. For the past five years, Where 2.0 has tapped into the creative spirit of all attendees, sparking provocative encounters and productive inspiration that continue long after the conference ends. Where 2.0 connects participants through:

• High level plenary sessions that address current opportunities and future possibilities in the location space.
• A full day of workshops led by experts and innovators, charting the depths of cutting-edge location technologies.
• Product demos and launches revealing exciting new tools pushing the geospace boundaries.
• An Exhibit Hall filled with some of the most important people, products, and services in the industry.
• The sixth annual Where Fair, a science fair style event that brings forward the location aware tools, apps, and hardware being created in garages, university labs, and other unexpected places. Want to demo your project or invention? Check out previous Where Fair participants.
• Ignite, an evening of rapid-fire presentations showcasing the unusual (a separate call for Ignite submissions will be issued in late 2009).
• Informal events and Birds of a Feather sessions, allowing all participants—speakers, attendees, media, and sponsors—to exchange ideas and debate face to face.
• WhereCamp, an un-conference for geo issues taking place the weekend following Where 2.0—visit the WhereCamp wiki to volunteer.

Who Should Attend Where 2.0

• CTOs, technology evangelists, and technology scouts within companies looking to learn what technology exists
• Business Manager, Software Developer or Computer Programmer
• CIOs, product managers, and technologists for existing products looking to see how they might incorporate location technology within those products
• City planners, government planners
• Officials from USGS, DOD
• Open source mapping and location tool developers
• Grassroots developers building important mashups and systems
• Researchers and academics studying the field and building prototypes
• Artists creating collaborative experiences with a spatial focus
• Activists and community organizers building tools for managing nonprofit location groups
• Neographers and traditional geographers working deep in the trenches of geospace
• Venture capitalists looking for the next investment opportunity
• GIS industry people looking to learn more about the latest developments in the mashup world

Where 2.0 Conference Kudos

"Where 2.0, now in its fifth year, is the tech industry’s biggest showcase for the latest geo-enabled hardware and software — an area that’s hit a new level of saturation as location-based tech rapidly moves into our smartphones, our laptops and, consequently, into our experience on the web."
–Michael Calore, webmonkey - monkey_bites

"Nokia...at the Where 2.0 Conference in San Jose, CA, the world's biggest event focused on exploring location based services."
–Carlos Silva, The S60 blog

"Where 2.0 is THE event for location based services and with the evolution of Maps, the perfect place to talk about what’s new and exciting."
–JBC, Nokia Conversations

"Many thanks indeed for an excellent conference. I was dead-impressed with the welcoming congeniality of the staff, the quality of the presentations, and smooth running of it all. Thanks for making Yahoo! a part."
–Tyler Bell, Yahoo! Inc.

"A hotspot of creative thinking and investigation into what’s possible in terms of location-based services today, and what’s just around the corner." –Mike Cooper, Nokia

"The presentations from the Where 2.0 conference always blow me away." –Andrew Crook, GIS and Agent-based Modelling

"I spent Wednesday listening to presentations about how the evolution of location-based mobile services and the geo-coding of information on the Web were changing the way we experience the Internet. It was geeky, exciting stuff." –Chris O'Brien, Mercury News Columnist

"Where 2.0 was tremendous." –Gregory Dicum,freelance journalist

"[Where 2.0 2008] was a great conference, an excellent set of speakers and a wonderful opportunity to learn and network." –Frank San Miguel, Founder, Concharto.com

"Back to the office after a great week at #where20 and #wherecamp-- looking forward to following up with lots of the great folks we met." –SarahManleyvia Twitter

"Where 2.0 was the most interesting and provocative conference I have ever attended" –John Frank, Founder and CTO, MetaCarta, Inc.

"The Where 2.0 conference is probably one of the most important meetings of the year for developers of new Web 2.0 mapping technologies." –Frank Taylor, Google Earth Blog

"I can't remember a conference I have attended in the past few years where there was just so much to take-in. [The next] Where 2.0...will be a show not to miss." –Ed Parsons, edparsons.com

"Where 2.0 was a terrific event that showcased cutting-edge technology, geo-spatial tools and advanced thinking about place and participation. It's like a sneak preview of tomorrow's consumer and enterprise applications." –Greg Sterling, Sterling Market Intelligence

"Many companies are trying to position themselves as leaders in the geolocation field this week, which makes sense since the sure-to-be-fascinating Where 2.0 conference kicks off next week." –Rafe Needleman, CNET News.com

"[Where 2.0] presentations provided a stimulating combination of cartographic history, bleeding-edge technologies (many of them still under construction), and debate over how businesses can tap into the new excitement over consumer access to geo-referenced data on the Web." –Wade Roush

"The Where 2.0 Conference is an excellent forum for the mapping community to discuss the future of mapping for businesses and consumers." –Stephen Lawler, Microsoft MapPoint GM

"If you are in the web 2.0 mapping business, and the virtual globe business, I think this is probably one of the best conferences, if not the best, to attend." –Frank Taylor, Google Earth Blog

In the past, Where 2.0 has brought together representatives from such diverse companies, organizations, and projects as: AAA, AOL, Apple, Autodesk, Cisco Systems, Citysearch, deCarta, eBay, City of Phoenix, Defense Intelligence Agency, ESRI, FedEx Services, Flagr, France Telecom, GeoWankers, GlobeXplorer, Google, Intel, Mapquest, Microsoft, Navteq, National Geographic Society, OnomyLabs, Metaweb Technologies, Norwegian Armed Forces, Open Geospatial Consortium, OpenStreetMap, Openwave, Overstock.com, PennySaverUSA.com, Placebase, PlaceSite, Platial, Poly9, Qualcomm, Siemens, Skyhook Wireless, Stanford Business School, TDC Group, Telcontar, Tele Atlas North America, The Open Planning Project, Toyota InfoTechnology Center USA, UC Berkeley School of Information, UCSB Geography, uLocate Communications, University of California Los Angeles, Urban Scan, Valtus Imagery Services, Walt Disney Parks and Resorts Online, Wikitravel, Yahoo!, and many more.

Some of Where 2.0's past sponsors and exhibitors include: Autodesk, Automative Navigation Data, deCarta, DigitalGlobe, earthscape, earthmine, ESRI, EveryScape, First American Spatial Solutions, Garmin, GeoTango, GlobeXplorer, Google, LightPole, MapJack, MapQuest, MetaCarta, Microsoft, Navteq, Nokia, Poly9, Skyhook Wireless, Skyline, Talent, TeleAtlas, uLocate, waze, Yahoo!, and Zvents.

Program Chair

Brady Forrest
Brady Forrest is Chair for O'Reilly's Where 2.0. Additionally, he co-Chairs Web 2.0 Expo in San Francisco and NYC. Brady writes for O'Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.