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  • ESRI
  • ESRI
  • Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • NAVTEQ
  • Waze
  • Google
  • NAVTEQ

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Perry Evans

Perry Evans

Local Matters, Inc.

I am currently founder/ceo of Local Matters, Inc, a 175-person company specializing in Local Search. Local Matters powers over 40 online yellow pages sites and DA/411 services in 20 countries.

past: chairman/co-founder of Jabber Inc. and founder/president of MapQuest Publishing Group.

Sessions

11:45am Thursday, 05/21/2009
Will the Promise of LBS Ad Models Ever Get Off the Ground?
General
 Location: Regency Ballroom
Perry Evans (Local Matters, Inc.)
Highly targeted advertising and promotion is an intuitively logical and appealing business model for location based services/apps. So why, after more than a decade of chasing this long tail of valuable advertising inventory is the evidence is always anecdotal and spotty, and not statistically significant or scaled? Read more.