Google Maps for Mobile with My Location - Behind the Scenes

My Location is a new beta technology from Google that uses cell tower identification to provide the user with approximate location information, so it will work on phones without GPS. If you do have a GPS-enabled device, My Location can actually complement it. It works reliably indoors (unlike GPS) and doesn’t drain your phone battery at the rate that GPS does. My Location works worldwide across different platforms and carriers.

In this presentation, we will show you how the technology works. We will take you on a tour behind the scenes to explore technical challenges and how the team overcame those challenges to make this free positioning technology available worldwide. We will also provide a peek at our plans to open up this technology and make it available to developers.