Searching the Geoweb: Exposing Your Geo Data to Search Engines

Have you been wondering how to drive traffic to that cool maps mashup you created recently? Simple, make it searchable. We now index geospatial content on the Web and show it as search results to users on both Google Earth and Google Maps. We’ll show you how to get your maps mashup crawled and indexed, and how best to optimize your content for user discovery via search.

Till now, KML was used to create layers in Google Earth and JavaScript-based Google Maps API used for creating maps mashups. With the introduction of KML and GeoRSS support in the Google Maps API, you only need to define your data once in KML or GeoRSS. We’ll also go in-depth about how defining your data in KML can help drive more traffic to your maps mashup site.