Katrina Alcorn

Since the late 90s, Katrina has led information architecture, user research, and content strategy efforts on projects ranging from online magazines to Flash demos to applications for enrolling new health care members. Her work includes projects for InformationWeek, Sun Microsystems, Charles Schwab, Blue Shield of California, Architecture for Humanity, the United Methodist Church, Gap Inc., LeapFrog SchoolHouse, and Adobe. In 2003 she was hired to build and lead a new user experience team at Hot Studio, an award-winning design firm based in San Francisco. Today she leads Hot’s group of about ten user experience architects.

Before her foray into the Internet, Katrina worked as a freelance writer and editor for several newspapers and magazines in Hawaii and California, and as an associate producer for an award-winning national PBS television series. She holds a master’s degree in journalism and documentary filmmaking from the University of California, Berkeley.

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