BEGIN:VCALENDAR X-WR-CALNAME:Web 2.0 Expo San Francisco 2008 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T120000 DTSTART;TZID=US/Pacific:20080422T090000 DTSTAMP:20080421T051505 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2520 UID:http://www.web2expo.com/sf--s2008-04-22-09:00--2520 SUMMARY:Web 2.0 Best Practices DESCRIPTION:Presented by Niall Kennedy (Hat Trick Media). The Web mainta ins fundamental best practices among years of change. Explicitly define your web site content. Syndicate your work throughout the world. Constru ct engaging, interactive experiences to drive long-term interactions. Th is session will dive deep into the building blocks of Web 2.0 and teach the basic components of any Web upgrade. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T120000 DTSTART;TZID=US/Pacific:20080422T090000 DTSTAMP:20080409T183757 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3316 UID:http://www.web2expo.com/sf--s2008-04-22-09:00--3316 SUMMARY:Building an App for Social Platforms DESCRIPTION:Presented by Jia Shen (RockYou), Lou Moore (hi5 Networks), P atrick Chanezon (Google), Stephanie Bergman (MySpace). In this session, participants will learn how to build a multiplatform application, and th e do's and don'ts of what it takes to design and implement engaging apps that are well received by a social network audience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T120000 DTSTART;TZID=US/Pacific:20080422T090000 DTSTAMP:20080306T163953 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3233 UID:http://www.web2expo.com/sf--s2008-04-22-09:00--3233 SUMMARY:Cross-Cultural User-Experience Design DESCRIPTION:Presented by Aaron Marcus (Aaron Marcus and Associates, Inc. (AM+A)). User interfaces for Web 2.0, whether on desktop or mobile plat forms, reach across culturally diverse user communities, sometimes with in a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide r ange of users, if social networks are to produce the hoped for communiti es and revenues, END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T120000 DTSTART;TZID=US/Pacific:20080422T090000 DTSTAMP:20080314T174438 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3292 UID:http://www.web2expo.com/sf--s2008-04-22-09:00--3292 SUMMARY:Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimiza tion) DESCRIPTION:Presented by Stephan Spencer (Netconcepts), Muhammad Saleem (Advantage Consulting Services (ACS)). This workshop will cover the fund amentals of search engine optimization (SEO) and social media optimizati on (SMO). The workshop will focus on how to acquire unpaid (aka "organi c") web site visitors from search engines like Google & Yahoo, as well a s from social networking & social media sites like Digg, MySpace, Facebo ok, & YouTube. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T120000 DTSTART;TZID=US/Pacific:20080422T090000 DTSTAMP:20080312T103348 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2445 UID:http://www.web2expo.com/sf--s2008-04-22-09:00--2445 SUMMARY:Starting Up: Strategies for Financing & Growing Your Web 2.0 Sta rtup DESCRIPTION:Presented by Rob Hayes (First Round Capital), Jeff Clavier ( Softtech VC), Ted Rheingold (Dogster / Catster), Thor Muller (Get Satisf action). If you're getting ready to start a Web 2.0 business, or you're looking for seed capital, this workshop is for you. Learn what early sta ge investors are looking for, how to assess and present your business fo r funding, and what to expect from the process. Topics include financing , marketing, revenue models, and managing all the other hats every start up entrepreneur needs to wear. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T120000 DTSTART;TZID=US/Pacific:20080422T090000 DTSTAMP:20080409T183826 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/962 UID:http://www.web2expo.com/sf--s2008-04-22-09:00--962 SUMMARY:Adobe Flex and AIR Boot Camp DESCRIPTION:Presented by Duane Nickull (Adobe Systems). This session is designed for developers with little or no experience in Flash who want t o learn how to build rich internet and desktop applications in three hou rs. Attendees will build nine projects. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T120000 DTSTART;TZID=US/Pacific:20080422T090000 DTSTAMP:20080409T203827 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4294 UID:http://www.web2expo.com/sf--s2008-04-22-09:00--4294 SUMMARY:SEO Friendly Web Application Design DESCRIPTION:Presented by Nathan Buggia (Microsoft), Vanessa Fox (Ignitio n Partners). You've architected your site to run flawlessly in Firefox a nd IE, but how well is it being crawled by the search engines? With sear ch now driving more than 30% of all traffic to many websites, the answer to this question could have a significant impact on your business. Come learn the best practices for designing your web site in this interactiv e session for web developers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T160000 DTSTART;TZID=US/Pacific:20080422T130000 DTSTAMP:20080222T002106 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1896 UID:http://www.web2expo.com/sf--s2008-04-22-13:00--1896 SUMMARY:How to Innovate on Time DESCRIPTION:Presented by Scott Berkun (Berkun Consulting). Two of the mo st difficult things in the universe are delivering complex work on time and developing innovative ideas that solve real problems. As a sure sign of our collective insanity, many of us willingly attempt both at the sa me time. This fun, interactive workshop explores different approaches fo r managing innovation on a schedule. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T160000 DTSTART;TZID=US/Pacific:20080422T130000 DTSTAMP:20080409T184129 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3234 UID:http://www.web2expo.com/sf--s2008-04-22-13:00--3234 SUMMARY:Experience-driven Product Strategy DESCRIPTION:Presented by Todd Wilkens (Adaptive Path). Based on a new O' Reilly book by the strategy and design experts at Adaptive Path, this wo rkshop will help you learn how to make user experience a strategic advan tage. As the factors affecting our business get more complex, we must de al with greater and greater uncertainty. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T160000 DTSTART;TZID=US/Pacific:20080422T130000 DTSTAMP:20080409T184116 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2961 UID:http://www.web2expo.com/sf--s2008-04-22-13:00--2961 SUMMARY:Creating Semantic mashups: Bridging Web 2.0 and the Semantic Web DESCRIPTION:Presented by Jamie Taylor (Metaweb), Colin Evans (Metaweb), Toby Segaran (Metaweb). This tutorial will identify how the architecture of participation can be extended by combining open data and open source semantic technologies. We will use simple, hands-on examples to expose participants to semantic techniques that are possible today. The tutoria l will culminate by working through the development of a semantic widget for movie reviews that makes use of the techniques described. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T160000 DTSTART;TZID=US/Pacific:20080422T130000 DTSTAMP:20080411T175147 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3291 UID:http://www.web2expo.com/sf--s2008-04-22-13:00--3291 SUMMARY:Intro to Blogs & Social Media Marketing 101 DESCRIPTION:Presented by Nick Gonzalez (SocialMedia), Eric Eldon (Ventur eBeat), Trisha Okubo (eBay). This workshop will cover the fundamentals o f blogging, social media marketing, and community evangelism using a var iety of tools, content, and techniques (but primarily blogging!). Addit ional topics to cover may include viral videos, photoblogging, podcastin g, and microblogging, END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T160000 DTSTART;TZID=US/Pacific:20080422T130000 DTSTAMP:20080409T184000 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2378 UID:http://www.web2expo.com/sf--s2008-04-22-13:00--2378 SUMMARY:Mobile 2.0: Design and Develop for the iPhone and Beyond DESCRIPTION:Presented by Brian Fling (Fling Media). Web 2.0 completely r edefined how we make and use web sites. Now with the iPhone and other mo dern mobile devices, this same revolution is coming to the mobile space. Learn the basic principles of mobile web design and development and exp lore the more advanced capabilities of Mobile 2.0. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T160000 DTSTART;TZID=US/Pacific:20080422T130000 DTSTAMP:20080422T215904 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3489 UID:http://www.web2expo.com/sf--s2008-04-22-13:00--3489 SUMMARY:Startup Metrics 101: Product & Marketing Workshop DESCRIPTION:Presented by Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Vanessa Fox (Ignition Partners). This workshop will expla in how to use a simple 5-step model for startup metrics to make better p roduct & marketing decisions. The model focuses on measuring user activ ity at five basic levels of conversion: Acquisition, Activation, Retenti on, Referral, & Revenue. We'll also provide a basic intro SEO for Startu ps, and we'll do live "Startup Makeover" reviews at the end of the works hop. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T160000 DTSTART;TZID=US/Pacific:20080422T130000 DTSTAMP:20080318T194624 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3587 UID:http://www.web2expo.com/sf--s2008-04-22-13:00--3587 SUMMARY:Building Next Generation Web 2.0 Applications DESCRIPTION:Presented by Dion Hinchcliffe (Hinchcliffe & Company), John Fandel (Hinchcliffe & Company). This in-depth workshop provides an explo ration of the next generation of techniques for creating compelling and highly competitive Web applications. Designed especially for the Web ar chitect and product manager, this session closely examines the latest tr ends and techniques for leveraging Web 2.0 concepts in Web applications to achieve high levels of growth and user adoption. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T000000 DTSTART;TZID=US/Pacific:20080422T180000 DTSTAMP:20080403T211002 LOCATION:Marriott URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4236 UID:http://www.web2expo.com/sf--s2008-04-22-18:00--4236 SUMMARY:After Hours @ The Marriott San Francisco DESCRIPTION:Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080422T210000 DTSTART;TZID=US/Pacific:20080422T190000 DTSTAMP:20080403T201631 LOCATION:DNA Lounge URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4265 UID:http://www.web2expo.com/sf--s2008-04-22-19:00--4265 SUMMARY:Ignite SF DESCRIPTION:If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We'll find out during Ignite SF at Web 2.0 Expo SF. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080128T191436 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2133 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--2133 SUMMARY:Enterprise Mashups DESCRIPTION:Presented by John Musser (ProgrammableWeb). What's your ente rprise mashup strategy? As an IT manager you may soon be asked this ques tion as mashups evolve from a consumer internet trend to a force in corp orate IT. This session examines the trends, strategy, and tactics for en terprise mashups. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080408T221740 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3224 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--3224 SUMMARY:Comparing Social Platforms DESCRIPTION:Presented by Justin Smith (InsideFacebook.com & Watercooler) , Dave Morin (Facebook), Allen Hurff (MySpace), Jessica Alter (Bebo), P atrick Chanezon (Google), David Recordon (Six Apart). More information c oming soon END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080221T054910 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/832 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--832 SUMMARY:Designing the RIA Experience (Adobe “Thermo”) DESCRIPTION:Presented by Steven Heintz (Adobe Systems). A sneak peak at “Thermo” (code name), the new design tool from Adobe that will enable de signer and developer collaboration throughout the process of creating en gaging web applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080221T060506 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/389 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--389 SUMMARY:Community Building: Good, Bad, and Ugly DESCRIPTION:Presented by Dawn Foster (Fast Wonder Consulting), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld). A great community requires considerable forethought, attent ion to technology, and a dose of know-how to manage the unruly. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080321T234727 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3488 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--3488 SUMMARY:The Changing Landscape of Affiliate Marketing: Bloggers, Social Media, & Online Merchants DESCRIPTION:Presented by Marc Levin (dogballsblog.com), Stephanie Agrest a (InternetGeekGirl.com), Cam Balzer (DoubleClick Performics), Lisa Pica rille (Revenue Magazine), Sam Harrelson (Sam Harrelson Consulting), Jere my Wright (b5media, Inc.). Affiliate marketing is a proven way to moneti ze online content, and emerging publishers know it’s important to maximi ze relationships with merchants. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080408T221837 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/535 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--535 SUMMARY:Content Syndication with Case-Hardened Web Badges DESCRIPTION:Presented by Kent Brewster (Yahoo!, Inc). During this sessio n we'll walk you through the major challenges in creating secure interac tive badges that can be included in your user's pages with a single line of JavaScript. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080404T211846 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3439 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--3439 SUMMARY:Increase the Probability of Entrepreneurial Success: Opportunity Computing Expands the Web as the Platform DESCRIPTION:Presented by Jeffrey L. Garon (Etelos, Inc. ), Rene Bonvani e (Serena ), Polly Sumner (Salesforce.com), Ray Solnik (OpSource, Inc.). Entrepreneurs from leading Web App companies will discuss the challenge s and opportunities that the Web as a platform brings. Come learn from t heir experience and vision, and get answers to questions you have about the Web as a platform, like "How is Opportunity Computing expanding the Web as a platform, and how can I take advantage of it to increase my pro bability of success?" END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080307T064621 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3353 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--3353 SUMMARY:Innovation Matters for the Next Generation Web DESCRIPTION:Presented by Jim Gargan (IBM), Gregg McKnight (IBM Modular S ystems Development). An introduction to the newest infrastructure innova tion from IBM for the Web 2.0 build out environment. Solving the challen ges of dense environments through optimized power and cooling technologi es which reduce the cost to acquire and operate a massive scale out data center. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T092000 DTSTART;TZID=US/Pacific:20080423T083000 DTSTAMP:20080310T233922 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3319 UID:http://www.web2expo.com/sf--s2008-04-23-08:30--3319 SUMMARY:Building a Microsoft RIA from the Ground Up DESCRIPTION:Presented by Rob Bagby (Microsoft). Come learn how to take a dvantage of the next generation of Microsoft’s web-centric technologies to develop tomorrow’s applications today. In this demo-driven session, y ou will learn how the Entity Framework allows you to expose an applicati on-centric view of your data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080128T194027 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/836 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--836 SUMMARY:Taking Web 2.0 Offline and On the Desktop DESCRIPTION:Presented by Ryan Stewart (Adobe Systems), Dion Almaer (Goo gle). This session will discuss technologies that can be leveraged for d eveloping the next generation of RIAs that run across operating systems— in the browser and on the desktop, both on and offline. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080128T194050 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1770 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--1770 SUMMARY:Building the Real-time Web DESCRIPTION:Presented by Blaine Cook (Independent). Real-time interactio n is becoming a necessity on the ever-more dynamic Web. Jabber is a powe rful established protocol and ideally suited to web application developm ent. Whether you're an API developer or writing client apps, this sessio n offers real experience and practical advice. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080128T194839 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/698 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--698 SUMMARY:Polite, Pertinent, and... Pretty: Designing for the New-wave of Personal Informatics DESCRIPTION:Presented by Matt Jones (Dopplr), Tom Coates (Yahoo! Brickho use). There's an explosion in "personal informatics:" services that surf ace information about you and your network to your advantage. Matt Jones will examine how great UX design can maximize the benefits to all. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080408T222202 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3313 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--3313 SUMMARY:Design Learnings from Viral Applications DESCRIPTION:Presented by Jia Shen (RockYou). Participants will learn bes t practices and hear case studies on how to design and distribute engagi ng viral applications on the social web. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080220T065645 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2277 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--2277 SUMMARY:Creating a Coherent Social Strategy for Business DESCRIPTION:Presented by Charlene Li (Altimeter Group), Josh Bernoff (Fo rrester Research). Lurching from one Web 2.0 technology to the next, wit h no plan or buy-in from senior executives? It's time to develop a socia l strategy that delivers business results. This session will lay out a f ramework that creates a social strategy based on meeting business object ives with real-world ROI. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080408T222237 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/754 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--754 SUMMARY:Strategic Domain Name Selection for Increasing Traffic and Conve rsion Rates DESCRIPTION:Presented by Jeremiah Johnston (Sedo). Learn how you can bu ild a portfolio of traffic-generating “Direct Navigation” domain names t o drive additional traffic to your web site while simultaneously increas ing conversion rates. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080421T212854 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3352 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--3352 SUMMARY:Securing and Optimizing Web 2.0 Application Delivery DESCRIPTION:Presented by Sanjay Uppah (Citrix Systems, Inc.). Web 2.0 ap plications are business critical, often generating a major portion of th e revenues for several companies. This talk will focus on web Applicatio n Delivery Controllers that can yield lightning fast response times, pr otect against application attacks, accommodate sudden traffic spikes and optimize the infrastructure to support END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080318T013231 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3446 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--3446 SUMMARY:Sticky Eyeballs: How UX Wins Market Share DESCRIPTION:Presented by Dave Wolf (Cynergy). You have the next great id ea. Now it’s time to build it. Great ideas don’t sell themselves. How do you create passionate users? With rich, interactive, and sticky User E xperiences that engage your users and keep them. Join us to see incredib le User Experiences designed for both startups and market leaders and le arn how incredible experiences have won markets. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T103000 DTSTART;TZID=US/Pacific:20080423T094000 DTSTAMP:20080410T180549 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3358 UID:http://www.web2expo.com/sf--s2008-04-23-09:40--3358 SUMMARY:Bringing Web 2.0 to Your Enterprise DESCRIPTION:Presented by Dave Carter (Awareness, Inc.). What do you need to consider in order to bring “Web 2.0 technology” and more importantly “Web 2.0 thinking” into your Enterprise? This session with Dave Carter, CTO and Founder of Awareness, Inc., will explore how to learn from Web 2.0 homeruns such as FaceBook, Digg, and LinkedIn. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080128T194111 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/772 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--772 SUMMARY:Adding “Where” to Mobile and Web Applications DESCRIPTION:Presented by Ryan Sarver (Skyhook Wireless). Location-aware web sites, applications, and devices can provide users with rich social connectivity, useful content, and more. This session is about the tools available to bring location to your web site or mobile applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080408T222509 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2144 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--2144 SUMMARY:Children of Flickr: Making the Massively Multiplayer Social Web DESCRIPTION:Presented by Justin Hall (GameLayers), Rajat Paharia (Bunchb all), Christopher Chapman (Areae), Gabe Zichermann (rmbr). The presenter s on this panel are each working to integrate video games into online li fe. Points, levels, distributed persistent social play: metrics for coo peration and competition borrowed from video games and woven into the we b. Learn how video game mechanics can create social cohesion and promote participation in innovative web services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080408T222440 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2368 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--2368 SUMMARY:A Symfony Answer DESCRIPTION:Presented by Dustin Whittle (Yahoo!). An exploration into ho w to work with open source frameworks to create a complete framework (PH P, JS, CSS) for the enterprise. The main focus will be on how Yahoo! red eveloped Y! Answers with symfony and Yahoo! User Interface libraries. At tendees will learn what worked and what didn’t when building a large Web 2.0 product from open source tools. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080321T234838 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3238 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--3238 SUMMARY:Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetiza tion DESCRIPTION:Presented by Rafe Needleman (CNET), Konrad Feldman (Quantcas t), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish ), Murtaza Hussain (Peanut Labs, Inc). Consumers are rapidly adopting ne w behaviors powered by Web 2.0 technologies. What can demographics, metr ics, and market research tell us about users, usage, and monetization? F ind out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080408T230541 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3251 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--3251 SUMMARY:Data Portability, Privacy, and the Emergence of the Social Web DESCRIPTION:Presented by Joseph Smarr (Plaxo). “Who you know” is a key i ngredient of a large number of socially enabled services; yet users are increasingly frustrated at having to re-establish relationships on every new site they visit. We’ll describe the social landscape today, the tec hnologies that are changing what’s possible, and where the Social Web is headed. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080415T172211 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/286 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--286 SUMMARY:Failing Fast: Get Your App Out of the Lab and into the Arena DESCRIPTION:Presented by Tony Hillerson (EffectiveUI), Alan Lewis (eBay) , Randy Rieland (Discovery Channel), Ryan Stewart (Adobe Systems), Scot t Green (Google Inc. ). As demand for innovative and custom software app lications/solutions increases, so does the challenge for businesses to u nderstand how an iterative development process should work, as well as h ow critical user testing and feedback is to the success and adoption of their product or service. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080404T213225 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4274 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--4274 SUMMARY:Responsible Web Design DESCRIPTION:Presented by Scott Fegette (Adobe Systems Inc.). It’s not en ough to be a strong visual designer these days- web design has increasin gly become a more technical discipline. In this session, we’ll explore the current standards and best practices for web design, along with a sn eak peek at how the upcoming release of Adobe Dreamweaver will address s ome of these growing concerns facing today’s web professionals. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080307T070926 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3356 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--3356 SUMMARY:Web 2.0 in a Virtualized World: Building an Architecture for Gro wth DESCRIPTION:Presented by Lori Mac Vittie (F5 Networks). Web 2.0 is all a bout community, sharing, and personalized experience—all of which have t he potential to drive your applications to grow quickly to meet the dema nds of the users. In this session, we will examine some of the applicati on delivery principles that you can use to build an architecture that ca n scale and grow as your application demands increase. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T114000 DTSTART;TZID=US/Pacific:20080423T105000 DTSTAMP:20080312T145210 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3493 UID:http://www.web2expo.com/sf--s2008-04-23-10:50--3493 SUMMARY:The Next Generation Web Experience for Self-help DESCRIPTION:Presented by Clinton Dickey (Microsoft). A discussion on the emerging importance of self-help components on the web, and how Microso ft's Automated Service Agents can provide a new paradigm in customer car e and how people find the information they need. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080419T032119 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2379 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--2379 SUMMARY:Making Email a Useful Web App DESCRIPTION:Presented by Andy Denmark (TripIt). Over 90% of all internet communication happens via email; just about everyone lives and works in their inbox. Even when used in concert with calendars, to-do lists, dat abases, and content- and project management systems, email is still ever yone’s de-facto productivity tool. For something that supposedly doesn’t work, email works extraordinarily well. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080128T194254 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/731 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--731 SUMMARY:The Dark Side of Ajax DESCRIPTION:Presented by Jacob West (Fortify Software). We will look at popular Ajax programming frameworks and how they can make or break the s ecurity of an application. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080128T195056 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2143 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--2143 SUMMARY:Copy as Interface DESCRIPTION:Presented by Erika Hall (Mule Design). Effective language is essential to a usable, appealing, platform-independent interface. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080220T064956 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2297 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--2297 SUMMARY:Best-kept Secrets to Search Engine Optimization Success: the Art and the Science DESCRIPTION:Presented by Stephan Spencer (Netconcepts). No SEO fundament als here—take your SEO skillset to the next level. Get the "secret sauce " to rocketing past your competitors and learn stuff most agencies won't reveal. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080408T230922 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1133 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--1133 SUMMARY:The Facebook Platform: Finding Success in the Facebook Economy DESCRIPTION:Presented by Saar Gur (Charles River Ventures), Joyce Park ( Renkoo), Naval Ravikant (Investor, Venturehacks Co-Author), Matt Sanchez (Videoegg). This panel will examine the Facebook economy and the larger issues around social networks as infrastructure. How big is the potenti al? Who has seen success? What lessons have been learned? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080423T123952 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1088 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--1088 SUMMARY:Short Attention Span Theater: The Birth of Microblogging & Micro media DESCRIPTION:Presented by Gregarious Narain (Blue Whale Labs), Jeremiah O wyang (Forrester Research), Brian Solis (Future Works and PR 2.0), Stowe Boyd (The /Messengers). Over the past five years, blogging has gone fr om "fringe geeky media channel" to mainstream usage and acceptance. Whil e blogging itself is now commonplace, other new forms of personal publis hing and lightweight communication are emerging and exploding. Join us for a deep dive into personal publishing, microblogging, and micromedia. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080318T201850 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3357 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--3357 SUMMARY:Mashing Up: Taking Enterprise Mashups to the Next Level DESCRIPTION:Presented by Vince Casarez (Oracle). To increase the power o f enterprise mashups, IT and business users need to expand the scope and include the intellect captured by popular Web 2.0 technologies. This se ssion uncovers how social enterprise mashups can enable valuable on-the- fly information exchanges and develop new ideas to create competitive ad vantage. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080509T204827 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3354 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--3354 SUMMARY:IBM: Web 2.0 Goes to Work DESCRIPTION:Presented by Gina Poole (IBM Software Group), Rod Smith (IBM Emerging Internet Technologies ). Web 2.0 is changing the way companies think, work, and run their businesses. From mashups to social networkin g, these new tools and principles can help improve employee effectivenes s, solve business problems, and change the model for smart, social busin ess interactions. Hear what IBM is doing internally, and how they’re hel ping organizations realize the value of Web 2.0 in the enterprise. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T142000 DTSTART;TZID=US/Pacific:20080423T133000 DTSTAMP:20080318T015440 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3443 UID:http://www.web2expo.com/sf--s2008-04-23-13:30--3443 SUMMARY:From Access to Interaction and Integrated Experiences: Unleashin g the Power of Mobility to the Internet DESCRIPTION:Presented by David Rivas (Nokia). With the evolution to Web 2.0, mobile has advanced from limited access and mobile-specific technol ogies into a rich platform for interacting with web-based content and se rvices. Bringing internet services to mobile adds value beyond what can be delivered in a desktop environment: access to services is no longer t ied to any physical location, time, or particular device. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080128T194314 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1824 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--1824 SUMMARY:Web Site Psychology DESCRIPTION:Presented by Gavin Bell (Nature). Creating web sites is a pr ocess of understanding people. Site owners have something to offer and t hey want to help people to use the site to help themselves. Cognitive ps ychology has a lot to say about how we should be approaching web develop ment from pace of change to exploration and interaction. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080128T194330 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2266 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--2266 SUMMARY:Design Your API: Learnings from Twitter and Stamen DESCRIPTION:Presented by Alex Payne (Twitter), Michal Migurski (Stamen D esign). Web 2.0 owes much of its success to APIs: protocols to create, d istribute, update, and modify the valuable data that comprises the Web. Alex Payne and Michal Migurski will discuss the design of web service AP Is from the dual perspectives of client and provider, outlining best pra ctices and cautioning against worst cases. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080307T081847 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3435 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--3435 SUMMARY:Global Design Trends DESCRIPTION:Presented by Aaron Marcus (Aaron Marcus and Associates, Inc. (AM+A)), Jimmy Kim (Nexon), Erik Hersman (Ushahidi), Kelly Goto (gotome dia, LLC), Surya Vanka (Microsoft). How do you make it easy to look bigg er and more global than you are? How do you create a maintainable yet pe rsonal experience for users around the world? Hear about practices and t he trade-offs multinational companies make to incorporate cultural diver sity in user interface design. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080219T093634 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/346 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--346 SUMMARY:Creating and Engaging Virtual World Communities DESCRIPTION:Presented by Geoff Yang (Redpoint Ventures), Craig Sherman ( Gaia Online), Reuben Steiger (Millions of Us), Daniel James (Three Rings ). This panel explores the challenges of engaging Virtual World users by enabling dialogue, balancing programmed entertainment with user-generat ed content, and maintaining a sense of user ownership. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080408T231258 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2380 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--2380 SUMMARY:Implementing an OpenSocial Container DESCRIPTION:Presented by Lou Moore (hi5 Networks). Building apps for Fac ebook and MySpace have become all the rage, but how can you get people t o build apps for your site? Learn the ins and outs of implementing the O penSocial API into your web site. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080408T231235 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/713 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--713 SUMMARY:Emerging Ad Exchanges: Bidding on Banners and Beyond DESCRIPTION:Presented by James Beriker (Efficient Frontier). Join a disc ussion on how consolidation in the ad space, including Google’s purchase of DoubleClick, Yahoo!’s purchase of Right Media, and Microsoft’s purch ases of aQuantive, impacts businesses. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080404T212242 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3440 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--3440 SUMMARY:OpenID, OAuth, Data Portability, and the Enterprise DESCRIPTION:Presented by Marshall Kirkpatrick (ReadWriteWeb), Danny Kolk e (Etelos, Inc. ), David Recordon (Six Apart), Artur Bergman (Wikia), Jo seph Smarr (Plaxo). The debate over identity, data and authentication is gaining ground in the social networking world. The more difficult discu ssion regarding enterprises and Web 2.0 has yet to start. Businesses rea lize that they must protect the data of their company, employees and cus tomers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080307T083152 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3318 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--3318 SUMMARY:Web 2.0 Killed the Moleskine Star: How Web Apps are Transforming the Entire Country DESCRIPTION:Presented by Taewoo Danny Kim (Springnote). What happens whe n you have faster-than-DSL ubiquitous wireless access to the Web and mil lions of device-savvy consumers? In this session, we'll take a look at S pringnote, an online notebook application by Openmaru, and examine how w eb apps are transforming all our activities at schools, work, and in our daily lives. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T153000 DTSTART;TZID=US/Pacific:20080423T144000 DTSTAMP:20080312T150100 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3370 UID:http://www.web2expo.com/sf--s2008-04-23-14:40--3370 SUMMARY:Windows Live Platform: Take the Best of Windows Live and Make it Yours DESCRIPTION:Presented by Angus Logan (Microsoft). Are you a web develope r interested in attracting 400M+ engaged users with over 30 billion rela tionships? Need to access over four billion photos? Ever wanted to inclu de instant messaging experiences in your site, or easily add video strea ming? How about mapping? We’ve only started. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T161000 DTSTART;TZID=US/Pacific:20080423T160000 DTSTAMP:20080306T233307 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3420 UID:http://www.web2expo.com/sf--s2008-04-23-16:00--3420 SUMMARY:Opening Welcome DESCRIPTION:Presented by Jennifer Pahlka (TechWeb), Brady Forrest (O'Rei lly Media, Inc.). Welcome END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T163000 DTSTART;TZID=US/Pacific:20080423T161000 DTSTAMP:20080305T022753 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3423 UID:http://www.web2expo.com/sf--s2008-04-23-16:10--3423 SUMMARY:O'Reilly Radar DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). More infor mation coming soon END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T170000 DTSTART;TZID=US/Pacific:20080423T163000 DTSTAMP:20080314T235621 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3326 UID:http://www.web2expo.com/sf--s2008-04-23-16:30--3326 SUMMARY:A Conversation with Max Levchin DESCRIPTION:Presented by Max Levchin (Slide), Charlene Li (Altimeter Gro up). Conversation END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T171000 DTSTART;TZID=US/Pacific:20080423T170000 DTSTAMP:20080315T213958 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3532 UID:http://www.web2expo.com/sf--s2008-04-23-17:00--3532 SUMMARY:Get Mesh! DESCRIPTION:Presented by Amit Mital (Microsoft). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T173500 DTSTART;TZID=US/Pacific:20080423T171000 DTSTAMP:20080314T235739 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3329 UID:http://www.web2expo.com/sf--s2008-04-23-17:10--3329 SUMMARY:Here Comes Everybody DESCRIPTION:Presented by Clay Shirky (shirky.com). Conversation END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T174500 DTSTART;TZID=US/Pacific:20080423T173500 DTSTAMP:20080407T180512 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3396 UID:http://www.web2expo.com/sf--s2008-04-23-17:35--3396 SUMMARY:What AIM Knows DESCRIPTION:Presented by Edwin Aoki (AOL). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T175500 DTSTART;TZID=US/Pacific:20080423T174500 DTSTAMP:20080404T231718 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1897 UID:http://www.web2expo.com/sf--s2008-04-23-17:45--1897 SUMMARY:The Myths of Innovation DESCRIPTION:Presented by Scott Berkun (Berkun Consulting). Hype and tall tales dominate our knowledge of innovation history, and without awarene ss of the truth, we are set up to fail as innovators. This fun, fast pac ed, opinion provoking keynote, based on the recent bestselling book The Myths of Innovation (O'Reilly 2007), will dissect the deepest mythologie s in tech invention to reveal truths everyone can use in their own work. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T180000 DTSTART;TZID=US/Pacific:20080423T175500 DTSTAMP:20080320T204737 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3531 UID:http://www.web2expo.com/sf--s2008-04-23-17:55--3531 SUMMARY:What Tellme Knows DESCRIPTION:Presented by Dariusz Paczuski (Tellme). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T000000 DTSTART;TZID=US/Pacific:20080423T180000 DTSTAMP:20080403T213120 LOCATION:Marriott URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3637 UID:http://www.web2expo.com/sf--s2008-04-23-18:00--3637 SUMMARY:After Hours @ The Marriott San Francisco DESCRIPTION:Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080423T220000 DTSTART;TZID=US/Pacific:20080423T190000 DTSTAMP:20080416T175701 LOCATION:South Park, SF URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3483 UID:http://www.web2expo.com/sf--s2008-04-23-19:00--3483 SUMMARY:South Park Crawl DESCRIPTION:On the evening of the first day of the full conference, loca l Web 2.0 companies and sponsors hosting from popular South Park restaur ants will open their doors to conference attendees for the biggest and b est party of the year. Attendees will arrive with a map of the participa ting venues and a mission to eat, drink and network. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T091000 DTSTART;TZID=US/Pacific:20080424T090000 DTSTAMP:20080306T232328 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3448 UID:http://www.web2expo.com/sf--s2008-04-24-09:00--3448 SUMMARY:Welcome and Morning Keynotes DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Jennifer Pahlka (TechWeb). Welcome END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T094000 DTSTART;TZID=US/Pacific:20080424T091000 DTSTAMP:20080307T083533 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2617 UID:http://www.web2expo.com/sf--s2008-04-24-09:10--2617 SUMMARY:A Conversation with Marc Andreessen DESCRIPTION:Presented by Marc Andreessen (Ning), John Battelle (Federat ed Media Publishing). More information coming soon END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T095000 DTSTART;TZID=US/Pacific:20080424T094000 DTSTAMP:20080407T180814 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3327 UID:http://www.web2expo.com/sf--s2008-04-24-09:40--3327 SUMMARY:The Future of the Internet - And How to Stop It DESCRIPTION:Presented by Jonathan Zittrain (Oxford University). More inf ormation coming soon END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T100000 DTSTART;TZID=US/Pacific:20080424T095000 DTSTAMP:20080407T181329 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3622 UID:http://www.web2expo.com/sf--s2008-04-24-09:50--3622 SUMMARY:Opening the Mobile Web DESCRIPTION:Presented by Mitchell Baker (Mozilla Foundation). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T101500 DTSTART;TZID=US/Pacific:20080424T100000 DTSTAMP:20080407T181837 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3623 UID:http://www.web2expo.com/sf--s2008-04-24-10:00--3623 SUMMARY:Yahoo! and Open Platforms DESCRIPTION:Presented by Ari Balogh (Yahoo!). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T102500 DTSTART;TZID=US/Pacific:20080424T101500 DTSTAMP:20080407T182351 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3422 UID:http://www.web2expo.com/sf--s2008-04-24-10:15--3422 SUMMARY:What CurrentTV Knows About Viewers DESCRIPTION:Presented by Ofer Shaked (Current TV). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T103000 DTSTART;TZID=US/Pacific:20080424T102500 DTSTAMP:20080422T210452 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4284 UID:http://www.web2expo.com/sf--s2008-04-24-10:25--4284 SUMMARY:What MySpace Knows DESCRIPTION:Presented by Steve Pearman (MySpace). More information comin g soon END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080307T084023 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2375 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--2375 SUMMARY:User-Generated Censorship DESCRIPTION:Presented by Annalee Newitz (io9). User-generated censorship is what happens when crowds on social media networks flag content as "i nappropriate" and get it removed or hidden. This represents a break with traditional top-down censorship. But is user-generated censorship an im provement, or worse than Big Brother? We'll find out by looking at examp les from Flickr, YouTube, Craiglist, and more. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080408T235919 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2131 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--2131 SUMMARY:Designing for a Web of Data DESCRIPTION:Presented by Tom Coates (Yahoo! Brickhouse). Design patterns for brochureware and editorial sites are well-established. In fact, the y're so simple and formulaic that even waterfall development processes c an churn them out. But what happens when you're pushing into web apps or social media? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080408T235834 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2370 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--2370 SUMMARY:Future of Databases DESCRIPTION:Presented by Brian Aker (MySQL), Dave Campbell (Microsoft), Matt Domo (Amazon SimpleDB), Alistair Croll (Bitcurrent). This panel wil l pull together representatives from the major databases including Couch DB and MySQL. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080220T065913 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2270 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--2270 SUMMARY:Facebook Marketing: Best Practices DESCRIPTION:Presented by Jeremiah Owyang (Forrester Research), Evan Mage r (AKQA), Holly Liu (Watercooler), Brett Keintz (750 Industries / Stanfo rd GSB), Kevin Barenblat (Context Optional). Learn from this panel of de ployment experts as they discuss strategy and tactics for successful mar keting on Facebook. Panel topics to include flyers, advertising, groups, sponsored groups, fan pages, widgets, and Beacon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080408T231533 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2052 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--2052 SUMMARY:Mobile Ajax and the Future of the Web DESCRIPTION:Presented by Daniel Appelquist (Vodafone ). The Web and mobi le ecosystems are converging, with the Web an evolving medium extending to embrace the mobile platform. New applications of existing web technol ogy are bringing these platforms to life—allowing mobile user experience to live in the Web. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080408T231450 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/503 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--503 SUMMARY:Maximizing Ad Revenue Through Format Optimization DESCRIPTION:Presented by Paul Edmondson (YieldBuild), Ren Chin (YieldBu ild). This session describes how advertising revenue can be maximized on difficult to monetize sites, like social networks, through subtle chang e to text ad format: color, size, placement, etc. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080424T064935 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3494 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--3494 SUMMARY:Your Digital World – Meshed DESCRIPTION:Presented by Ori Amiga (Microsoft). Today we live in a world of the web and a world of devices… an era in which the web is at the ce nter of our experiences – experiences delivered not just through the bro wser on the PC but also through a wide diversity of increasingly powerfu l devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080318T021042 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3447 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--3447 SUMMARY:Developing, Distributing, and Monetizing Web Applications with W ebEx Connect DESCRIPTION:Presented by Shankar Iyer (WebEx), Raghu Raghavan (Act-On So ftware, Inc.). Learn about WebEx Connect, Cisco/WebEx's SaaS-platform fo r developing collaborative applications that are at the center of emergi ng distributed, global value chains. Learn from WebEx Connect developers how to build applications for WebEx Connect that showcase some of the u nique features of the platform. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T115000 DTSTART;TZID=US/Pacific:20080424T110000 DTSTAMP:20080318T021428 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3438 UID:http://www.web2expo.com/sf--s2008-04-24-11:00--3438 SUMMARY:Web 2.0 and the Breathing Enterprise DESCRIPTION:Presented by Rene Bonvanie (Serena ), Christopher Keene (Wav eMaker Software). Not many concepts/ technologies have received the kind of hype that Web 2.0 has been subjected to. Observers have even gone ah ead and called Web 2.0 the SOA of the Internet. Not only does this hype show no signs of abating but today companies from Intel to Wells Fargo a re figuring out how they can create an enterprise that collaborates, inn ovates freely and “breathes.” END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T142000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080307T084719 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2367 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--2367 SUMMARY:Ontologies for the Enterprise DESCRIPTION:Presented by Duane Nickull (Adobe Systems). Enterprises are beginning to understand the immense importance of the evolution towards a semantic web. Those who have no clear strategies will be no better off than companies who ignored search engine optimization in the 1990s. Thi s talk explores the rationale and reasons why such approaches might be d esirable as well as delving into some of the research behind the topics. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T142000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080409T000152 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/735 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--735 SUMMARY:Web 2.0: Fabulously Useful and Confusing DESCRIPTION:Presented by Leanne Waldal (OTIVO, INC), Megan Koroshetz, Vi ctor Tom (Retired), Becky Haycox (UCSB), Susan Harris (Susan Diana Harr is Interior Design), JP Singson (E-Loan, Inc). What happens when average consumers use Web 2.0 sites to share and find and communicate? This wil l be a presentation of Web 2.0 user research and live consumer interview s demonstrating good, bad, and ugly. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T142000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080409T000231 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1773 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--1773 SUMMARY:A Flickr Approach to Making Sense of the World DESCRIPTION:Presented by Dan Catt (Yahoo!, Inc. ). Follow along as Flick r takes something simple, geotagging, makes it nearly unfathomably compl ex by having an awful lot of it, sifts through it while trying not to ma ke the databases cry (that's the trick), and presents it beautifully and elegantly. A behind-the-curtains peek at the fiery hoops we jump throug h. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T142000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080313T145518 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3177 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--3177 SUMMARY:Influence is Overrated DESCRIPTION:Presented by Jonah Peretti (Buzzfeed). The Tipping Point is Toast. Robert Scoble, get out of my Feed. Tiger Woods, take your Buick, your Amex, your Wheaties & go home. Jonah Perretti tells us why and how word-of-mouth marketing trumps influence marketing every time. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T142000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080408T235023 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3182 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--3182 SUMMARY:From Desktop to Device: Moving into a Convergent World DESCRIPTION:Presented by Rekha Murthy (www.rmurthy.com), Kelly Goto (got omedia, LLC), John SanGiovanni (Zumobi), Raj Singh, Brian Fling (Fling M edia), Russell Beattie. You've built your social networking site, embra ced RoR, and Ajax-ified your stale 1.0 web presence. So what's next? You r audience is no longer sitting still—they are on the move and you need to keep up. WIth content migrating from desktop to mobile devices, flat- screen televisions, and GPS systems—you need to embrace multiple distrib ution systems and migration to a new environment and approach. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T142000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080409T190150 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2269 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--2269 SUMMARY:Web 2.0 Product Management: Optimizing Metrics and Viral Growth DESCRIPTION:Presented by Dan Olsen (YourVersion). Want to be a Product M anagement Jedi? Web 2.0 product managers need to master new skills to ac hieve success. Products with a viral nature cause the product and the ma rketing of the product to be closely coupled. Come learn best practices in Web 2.0 Product Management. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T142000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080410T163021 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3355 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--3355 SUMMARY:What Software Development Tools Can Learn from the Web DESCRIPTION:Presented by Kathy Mandelstein (IBM Rational Software, IBM SWG ). Communities, collaboration, awareness, simple and open access to data, multiclient support, massive scale, and continuous evolution... We expect these from the Web, why shouldn't we expect them from our softwa re development tools? We should. Learn about the IBM Rational Jazz Platf orm, inspired by and built on the Web. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T143000 DTSTART;TZID=US/Pacific:20080424T133000 DTSTAMP:20080403T183758 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3513 UID:http://www.web2expo.com/sf--s2008-04-24-13:30--3513 SUMMARY:Launch Pad DESCRIPTION:Presented by Michael Jung (Panorama Capital), Maha Ibrahim ( Canaan Partners), David Hornik (August Capital), Zach Coelius (Triggit), Susan Coelius-Keplinger (Triggit), Daniel Arkind (JobScore), Bryan Hous e (Acquia), Eve Phillips (Chirp Interactive), Andy Stack (Oortle), David Li (TradeVibes). A platform for notable companies and products to debut END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080129T235827 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1799 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--1799 SUMMARY:Open Platforms in Web 2.0 DESCRIPTION:Presented by David Recordon (Six Apart). RSS, Atom, Jabber, OpenID, OAuth, Microformats, and other open community-built technologies took off in 2007 due to a desire to have portable data and social graph s. This talk looks at what caused this topic to become so important, how various open technologies can help to solve these problems, and who is doing it right. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080221T162416 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/130 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--130 SUMMARY:The Art of Testing Web Applications DESCRIPTION:Presented by Gregg Pollack (Rails Envy). As web frameworks h ave evolved into best practices, methods of testing these frameworks are still evolving. We'll take a look at the new testing methodologies com ing out of Behavior Driven Development by walking through Ruby on Rails application running RSpec, and we'll also take a look at BDD libraries f or Java, .NET, PHP, and JavaScript. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080307T090956 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/603 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--603 SUMMARY:The Next Generation of Tagging: Searching and Discovering a Bett er User Experience DESCRIPTION:Presented by Kakul Srivastava (Director of Product Managemen t, Flickr ). Kakul Srivastava, director of product management of the pop ular photo-sharing community Flickr, will discuss enhancing the user exp erience through tagging and geotagging. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080419T232808 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1129 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--1129 SUMMARY:Bling, Bling: Monetizing and Marketing Through Widgets DESCRIPTION:Presented by Ro Choy (RockYou). Widgets are no longer just f or show—embeddable applications now offer an additional strategy for mar keting and monetizing online content on social networks and the Web. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080220T064755 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2353 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--2353 SUMMARY:Customer Service is the New Marketing DESCRIPTION:Presented by Lane Becker (Get Satisfaction), Thor Muller (Ge t Satisfaction). This presentation explores how innovative businesses ar e becoming more transparent with their audience and suggests an overall framework that both online and offline companies can use to start having a real conversation with their customers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080318T073116 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3406 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--3406 SUMMARY:Understanding Mobile: From Web 2.0 to World 2.0 DESCRIPTION:Presented by Marc Davis (Yahoo! Inc.). The mobile web is not just about accessing the Web from your phone—mobile phones that are loc ation aware, temporally situated, and socially connected will transform our experience of the Web, the world, and ourselves. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080404T212341 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3441 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--3441 SUMMARY:Enabling Opportunity Computing in the Cloud DESCRIPTION:Presented by Danny Kolke (Etelos, Inc. ). We’ve all heard of Utility Computing, and are familiar with its limitations for developers . What developers need to get to revenue fast goes far beyond the curren t capabilities of utility computing. Opportunity Computing gives develop ers the tools, partnerships, API support and go-to-market capability tha t they need to be successful as a business. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080904T212139 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3368 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--3368 SUMMARY:Create a Social Network-It’s Easy DESCRIPTION:Presented by Luisa Rotta (Reply), Filippo Rizzante (Reply) , Emanuela Spreafico (Reply). Web 2.0 brought a lot of new social networ ks to the Internet and to company environments. The foundation of a soci al network is to encourage and motivate people to make quality contribut ions to the content offered. This would not only make proper justificati on to it, but also add value to it. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T153000 DTSTART;TZID=US/Pacific:20080424T144000 DTSTAMP:20080422T005520 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3365 UID:http://www.web2expo.com/sf--s2008-04-24-14:40--3365 SUMMARY:Nokia (re)introduced DESCRIPTION:Presented by Lenn Pryor (Nokia). Much has been written about Nokia transitioning from a handset company to become more of an Interne t company. Lenn Pryor will put the ongoing transition into context, pro vide examples of the evolving range of Nokia solutions, and explain how people in the Web 2.0 sphere can benefit from this development. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080409T000928 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3371 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--3371 SUMMARY:After The Phone Rings: Money and Mobile Content DESCRIPTION:Presented by Eric Lin (HTC), Julie Ask (Jupiter Research), R ussell Buckley (AdMob), Andrew Stein (PopCap Games). As sales of rington es and mobile applications decline, developers and content creators need to reconsider how to make money from mobile users. Looking to models us ed on the desktop Internet is increasingly attractive. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080311T184824 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1758 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--1758 SUMMARY:Social Data: Collecting, Mining, and Using it in Your Applicatio ns DESCRIPTION:Presented by Toby Segaran (Metaweb). Huge sets of data are g enerated every day by people using online applications and many techniqu es for analyzing and interpreting these datasets exist, making it possib le to use this data to draw new conclusions, build predictive models, an d make web applications smarter. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080221T045144 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1112 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--1112 SUMMARY:10 Tools for Managing a Creative Environment DESCRIPTION:Presented by Bryan Mason (Adaptive Path), Sarah Nelson (Ada ptive Path). There's a lot to learn from how other industries manage cre ative professionals. Stage managers, editors, conductors, and others can teach us how to build environments that are creative and effective. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080423T153658 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/364 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--364 SUMMARY:Social Networks and Avatars: Living Studies in Identity, Anthrop ology, Sociology, and Creativity DESCRIPTION:Presented by Lauren Bigelow (WeeWorld Inc.). Real-world comp anies have trouble gaining relevant insights into the elusive 13-17 year olds. Since avatar social networks do it all day long, they are living studies in identity and social formation. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080219T230807 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1543 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--1543 SUMMARY:Faceforce: Bringing the Power of the Social Graph to Enterprise Apps DESCRIPTION:Presented by Clara Shih (Faceforce). Faceforce, which integr ates Salesforce and Facebook, is the first social networking mash-up for the enterprise. This session will walk through the development of Facef orce and how social networking will fundamentally change how and what so ftware businesses deploy. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080409T001001 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1021 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--1021 SUMMARY:Creativity vs. Control: The Debate Continues—Can Enterprises Hav e Both? DESCRIPTION:Presented by Anant Jhingran (IBM), Stephen O'Grady (Redmonk) , Lauren Cooney (IBM). Creativity is at the heart of Web 2.0, but there is much debate recently within enterprise organizations: can there be cr eativity with control in the enterprise? How? And what do you think? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080416T144210 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4329 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--4329 SUMMARY:Adobe – RIA Applications and the Web DESCRIPTION:Presented by Duane Nickull (Adobe Systems), Claude Courbois (The Nasdaq Stock Market, Inc. ), Carnet Williams (Sprout), William Whit e (Yahoo!), Robert Blatt (AOL). Come see, hear and talk about what some of the most innovative companies are doing with Adobe’s RIA technologies . The session will consist of demonstrations and discussion on how these new technologies will drive the web forward. Duane Nickull, Adobe Senio r Evangelist, will host the event with the following companies participa ting: END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080307T153948 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/875 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--875 SUMMARY:Disney.com DESCRIPTION:Presented by Jason Vasquez (Walt Disney Internet Group). Thi s talk will showcase the Web 2.0 themes across several new products incl uding the new Disney.com, Disney Fairies, and the new Family.com. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080318T074528 LOCATION:2018 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3437 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--3437 SUMMARY:Games Customers Play: Insights from Online Gaming for Enterprise 2.0 DESCRIPTION:Presented by Lyle Fong (Lithium Technologies). You want your Web 2.0 site to be Facebook for the Enterprise, but what if no one come s? Hear how leading companies have used lessons learned from online gami ng to create critical mass and establish thriving customer communities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T164000 DTSTART;TZID=US/Pacific:20080424T155000 DTSTAMP:20080409T190600 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4297 UID:http://www.web2expo.com/sf--s2008-04-24-15:50--4297 SUMMARY:Google App Engine: Making it Easier For Developers to Build and Scale Apps DESCRIPTION:Presented by Kevin Gibbs (Google). In this session, we'll di scuss the issues developers face building web applications and how devel opers can leverage Google App Engine to build and scale web applications . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T180000 DTSTART;TZID=US/Pacific:20080424T164000 DTSTAMP:20080310T220056 LOCATION:1st Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3484 UID:http://www.web2expo.com/sf--s2008-04-24-16:40--3484 SUMMARY:Booth Crawl DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks w hile you check out all the cool stuff on the show floor. This event is o pen to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T000000 DTSTART;TZID=US/Pacific:20080424T180000 DTSTAMP:20080403T215655 LOCATION:Marriott URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4238 UID:http://www.web2expo.com/sf--s2008-04-24-18:00--4238 SUMMARY:After Hours @ The Marriott San Francisco DESCRIPTION:Not sure where to go to hook up with friends and colleagues after show hours? Good chance you’ll find people at the Marriott Hotel, just down the street from Moscone West. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080424T203000 DTSTART;TZID=US/Pacific:20080424T183000 DTSTAMP:20080414T235811 LOCATION:Marriott View Lounge (39th Floor) URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4322 UID:http://www.web2expo.com/sf--s2008-04-24-18:30--4322 SUMMARY:Women's Networking Evening DESCRIPTION:Web 2.0 Expo is excited to provide a forum to bring together the women of web 2.0 communities for discussion, debate and networking. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T090500 DTSTART;TZID=US/Pacific:20080425T090000 DTSTAMP:20080306T232343 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3449 UID:http://www.web2expo.com/sf--s2008-04-25-09:00--3449 SUMMARY:Welcome and Morning Keynotes DESCRIPTION:Presented by Jennifer Pahlka (TechWeb), Brady Forrest (O'Rei lly Media, Inc.). Welcome END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T093500 DTSTART;TZID=US/Pacific:20080425T090500 DTSTAMP:20080225T210851 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3328 UID:http://www.web2expo.com/sf--s2008-04-25-09:05--3328 SUMMARY:A Conversation with Jonathan Schwartz DESCRIPTION:Presented by Jonathan Schwartz (Sun Microsystems), Tim O'Rei lly (O'Reilly Media, Inc.). More information coming soon END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T100000 DTSTART;TZID=US/Pacific:20080425T093500 DTSTAMP:20080407T183534 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3376 UID:http://www.web2expo.com/sf--s2008-04-25-09:35--3376 SUMMARY:Dan Lyons, aka Fake Steve Jobs DESCRIPTION:Presented by Dan Lyons aka Fake Steve Jobs (Newsweek). More information coming soon END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T100500 DTSTART;TZID=US/Pacific:20080425T100000 DTSTAMP:20080407T183635 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3530 UID:http://www.web2expo.com/sf--s2008-04-25-10:00--3530 SUMMARY:What Dash Knows DESCRIPTION:Presented by Rob Currie (Dash Navigation, Inc.). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T101500 DTSTART;TZID=US/Pacific:20080425T100500 DTSTAMP:20080512T180318 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3424 UID:http://www.web2expo.com/sf--s2008-04-25-10:05--3424 SUMMARY:What Google Knows About Spam DESCRIPTION:Presented by Matt Cutts (Google). Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T102500 DTSTART;TZID=US/Pacific:20080425T101500 DTSTAMP:20080417T191152 LOCATION:Ballroom - 3rd Level URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4338 UID:http://www.web2expo.com/sf--s2008-04-25-10:15--4338 SUMMARY:High Order Bit: WordPress DESCRIPTION:Presented by Matt Mullenweg (WordPress). . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080409T164435 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2369 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--2369 SUMMARY:Agile Development DESCRIPTION:Presented by David Verba (Adaptive Path). It's difficult to talk about development these days without coming across references to Ag ile. We'll explore the broad landscape of Agile and Agile-inspired devel opment going into detail about specific practices, and take a look at wh ere these approaches came from, discuss why they're important, and how y ou can start taking advantage of lessons learned. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080409T164526 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/557 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--557 SUMMARY:Next-generation Mobile UI DESCRIPTION:Presented by Ben Bederson (Zumobi), John SanGiovanni (Zumobi ). Explore a new era of mobile UI with industry pioneer Dr. Ben Bederson . Bederson will speak on how Human-Computer Interaction (HCI) research i s reshaping how consumers interact with their mobile phones. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080409T164557 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/629 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--629 SUMMARY:Secure Session Management for Web Applications DESCRIPTION:Presented by Chris Palmer (iSEC Partners). Developers will l earn how to develop web applications that securely manage user sessions, even on the Internet, with cookies and a dash of cryptography. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080409T164238 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1769 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--1769 SUMMARY:Failure Happens: What Broke Since Last Year (and What We Learned from It) DESCRIPTION:Presented by Jesse Robbins (O'Reilly Radar), Artur Bergman ( Wikia). An entertaining/informative/eye-opening review of the year's big gest failures, disasters, and painful lessons learned. Presented by Jess e Robbins and Artur Bergman of O'Reilly Radar. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080219T094054 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/2268 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--2268 SUMMARY:Games 2.0: Why the Future of Games Looks More Like Zombies and S crabulous and Less Like Halo 3 DESCRIPTION:Presented by Jeremy Liew (Lightspeed Venture Patners), Sher vin Pishevar (Social Gaming Network), Siqi Chen (Serious Business), Mark Pincus (Zynga Game Networks), Johan Christenson (Power Challenge). Game s are getting easier and cheaper to build as the drivers of Web 2.0 spil l into the games industry. This presentation explores the key drivers of this disruption and identifies some promising paths to create large bus inesses out of the opportunity. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080409T164211 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1160 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--1160 SUMMARY:Integrating SEO, Usability, and Internet Marketing for High Perf ormance and Results DESCRIPTION:Presented by Rebecca Murtagh (Karner Blue Marketing LLC). Th e success of a web site is not determined by cool design or technology, but its inherent ability to reach target audiences, resonate with users, and successfully convert visitors to loyal customers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080422T172324 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3436 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--3436 SUMMARY:Widgets Growing Up DESCRIPTION:Presented by Alex Bard (AOL - Goowy Media), Tariq Krim (NetV ibes), Hooman Radfar (Clearspring Technologies, Inc.), Gary Benitt (AOL - Goowy Media), Rooly Eliezerov (Gigya Inc.), Ganesh Sivaraman (Nokia, I nc.). Widgets are portable bits of code that are used for consumption of content and expression of your identity across the Web, desktop, and in creasingly mobile. Widgets include games, stock tickers, slideshows, uti lities, music players, and more. If 2007 was the year of the widget, 20 08 is the year of the widget growing up. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080318T080201 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3442 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--3442 SUMMARY:The Best of Both Worlds: Combining Traditional Map Building with the Power of Community DESCRIPTION:Presented by Rik Temmink (Tele Atlas), Clayton Morlock (Tele Atlas), Maureen Backe (Tele Atlas). Tele Atlas is a leading global supp lier of digital map data and dynamic content to Internet, Wireless, and Navigation markets. Hear how Tele Atlas, its partners, and the large end -user community are working together to produce the next generation of d igital map content. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T115000 DTSTART;TZID=US/Pacific:20080425T110000 DTSTAMP:20080410T225343 LOCATION:Alcove 2 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4313 UID:http://www.web2expo.com/sf--s2008-04-25-11:00--4313 SUMMARY:The Production Mashup DESCRIPTION:Web 2.0 is transforming the concept of a mashup from an inte resting hack to a method for non-technical users to create production ap plications. We're not there yet, but we're making progress. Learn mor e about the state of “mashing up” and see how standardized integration i s changing the rules of the game. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080409T164848 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3321 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--3321 SUMMARY:Even Faster Web Sites DESCRIPTION:Presented by Steve Souders (Google). Souders' book, High Per formance Web Sites, describes the 14 best practices he developed while w orking as the Chief Performance Yahoo!. YSlow, the Firebug extension he created, codified those best practices. Now working at Google, Souders d iscusses the next set of best practices he's discovered, including the b est ways to load JavaScript and where to place (and where not to place) inline scripts. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080307T154957 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3302 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--3302 SUMMARY:Developing Firefox Extensions/Add-Ons for Web Sites DESCRIPTION:Presented by Tim Mason (Wesabe). More and more companies and individuals are harnessing the popularity and power of Firefox's extend ability. This session will walk you through the steps of setting up a de velopment environment, developing a simple "Hello World" add-on, and how to deploy it to the Firefox world at large. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080213T000930 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/847 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--847 SUMMARY:Checking the "Feel" of Your UI with an Interaction Audit DESCRIPTION:Presented by Josh Damon Williams (Hot Studio, Inc. ), Peter Stahl (eBay). What is the "feel" of your user interface? Is it consisten t or jagged? See how an audit of interactions can reveal whether your si te delivers a clean, simple, easy-to-operate experience to your users. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080508T233136 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/420 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--420 SUMMARY:Maximizing Conversions and Overall Campaign ROI DESCRIPTION:Presented by Robert Bergquist (Widemile), Sam Ee (MIVA Direc t and ALOT). This session will focus on the step-by-step strategies and tactics employed by MIVA Direct and Widemile, which improved SEM spendin g efficiency by over 100% in less than 6 weeks. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080424T181143 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4346 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--4346 SUMMARY:The Audience is the Medium: Video 2.0 & Online Communities DESCRIPTION:Presented by Liz Gannes (GigaOm / NewTeeVee), Loic Le Meur ( Seesmic), Mark Goldenson (PlayCafe), John Ham (Ustream.TV). When we give users the ability to create and distribute our own content, we don't ju st restrict ourselves to the one-way entertainment methods of yore. We p articipate, collaborate, communicate and mash up. This panel focus on i nteractivity and online video as they fold out over web communities, tak e advantage of live personal video, and incorporate favorite activities like games. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080409T164818 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1894 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--1894 SUMMARY:Entering the World of Personal Analytics DESCRIPTION:Presented by Ankur Shah (Techlightenment). As users enter an d then look beyond the world of user-generated content and Web 2.0, they generate vast amounts of data. This discussion explores the possibiliti es, learnings, and likely future path of personal analytics: the analysi s and management of personal data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080419T174403 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4349 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--4349 SUMMARY:Yahoo! and Open Platforms – A Deeper Dive DESCRIPTION:Presented by Neal Sample (Yahoo!). In this session Neal Sa mple will talk about Yahoo!’s approach to developing open platforms that enable developers to create websites and applications that can deliver more relevant, compelling and engaging experiences for users. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T142000 DTSTART;TZID=US/Pacific:20080425T133000 DTSTAMP:20080423T161423 LOCATION:2016 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/4355 UID:http://www.web2expo.com/sf--s2008-04-25-13:30--4355 SUMMARY:Your Digital World – Meshed DESCRIPTION:Presented by Ori Amiga (Microsoft). Today we live in a world of the web and a world of devices… an era in which the web is at the ce nter of our experiences – experiences delivered not just through the bro wser on the PC but also through a wide diversity of increasingly powerfu l devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T153000 DTSTART;TZID=US/Pacific:20080425T144000 DTSTAMP:20080409T165053 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/897 UID:http://www.web2expo.com/sf--s2008-04-25-14:40--897 SUMMARY:Designing Like We Give a Damn DESCRIPTION:Presented by Katrina Alcorn (Hot Studio), Maria Giudice (Hot Studio). In this case study, we show how research inspired the design o f a system that harnesses the best of Web 2.0 concepts to allow architec ts to collaborate on humanitarian projects around the world. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T153000 DTSTART;TZID=US/Pacific:20080425T144000 DTSTAMP:20080307T160612 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3297 UID:http://www.web2expo.com/sf--s2008-04-25-14:40--3297 SUMMARY:The "How" of OAuth DESCRIPTION:Presented by Scott Fleckenstein (Get Satisfaction). Do you w ant users to share their content from your web site? OAuth can help. OAu th is an emerging community standard that enables authentication between apps. After a brief introduction and explanation of why you should impl ement it, Fleckenstein will jump into the steps needed to implement OAut h into your application. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T153000 DTSTART;TZID=US/Pacific:20080425T144000 DTSTAMP:20080409T165021 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/994 UID:http://www.web2expo.com/sf--s2008-04-25-14:40--994 SUMMARY:Opening the Source of Intellectual Property DESCRIPTION:Presented by Kennedy Brooks (Etelos, Inc. ). How do you prot ect your IP in an open source licensing environment? How do you balance the need for IP protection in an open source marketplace? Learn from som e real-world case studies. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T153000 DTSTART;TZID=US/Pacific:20080425T144000 DTSTAMP:20080423T131453 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/761 UID:http://www.web2expo.com/sf--s2008-04-25-14:40--761 SUMMARY:The Power of Online Communities: Lessons from the Best of the Co nsumer & Business Community Managers DESCRIPTION:Presented by Kingsley Joseph (salesforce.com, inc.), Sam Ma nkiewicz (Kiva.org), Matt Warburton (Yahoo!, Inc.), Heather Champ (Flick r). What makes Web 2.0 companies different? The people. Online communiti es can form around personal interests and businesses. Hear from leading community managers on how to develop and manage growth. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T153000 DTSTART;TZID=US/Pacific:20080425T144000 DTSTAMP:20080307T161311 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1117 UID:http://www.web2expo.com/sf--s2008-04-25-14:40--1117 SUMMARY:Finance 2.0: New Business Models in Financial Services DESCRIPTION:Presented by Paul Kedrosky (Venture Capitalist), Michiel de Boer (Zecco), Aaron Patzer (Mint.com), David Friedberg (WeatherBill), Ch ris Larsen (Prosper.com). Social networking, user generated content, and collective intelligence are disrupting a traditionally conservative and closed industry. Leading Finance 2.0 start-ups, providing innovative se rvices based on new, yet solid business models, creating unprecedented v alue to consumers regarding their spending, savings, and investments. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T153000 DTSTART;TZID=US/Pacific:20080425T144000 DTSTAMP:20080130T002831 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1024 UID:http://www.web2expo.com/sf--s2008-04-25-14:40--1024 SUMMARY:Capacity Planning for Web Operations DESCRIPTION:Presented by John Allspaw (Flickr (Yahoo!)). This talk will take a look at new and different approaches to capacity planning, and ho w they do it at Flickr. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T153000 DTSTART;TZID=US/Pacific:20080425T144000 DTSTAMP:20080324T163957 LOCATION:2014 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3445 UID:http://www.web2expo.com/sf--s2008-04-25-14:40--3445 SUMMARY:Beyond Google, Wikipedia, & Amazon: A Practicum on How Tradition al Businesses Can Lead, Compete & Win on the Social Web DESCRIPTION:Presented by George T. LeBrun (O'Reilly Insight Group), Jos hua-Michéle Ross (OReilly InPractice). Companies wanting to be successfu l on the social web will be listening to their customers in ways they ne ver imagined and every operating group within an enterprise will see its business rules significantly change as we move deeper into the networke d economy. Hear real-world experiences highlighting the successes and fa ilures of traditional businesses that are trying to getting right. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T164000 DTSTART;TZID=US/Pacific:20080425T155000 DTSTAMP:20080430T182512 LOCATION:2002 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/3670 UID:http://www.web2expo.com/sf--s2008-04-25-15:50--3670 SUMMARY:Web 2.0 Workflow DESCRIPTION:Presented by Kelly Goto (gotomedia, LLC). The new web has be come more than interaction; more than design. In this rapid-paced enviro nment, companies and teams need to rethink their process and methodologi es to keep up to the pace. Workflow veteran Kelly Goto combines both Agi le and User Centered Design (UCD) methodologies to provide you with a ne w arsenal of best practices to align your design and development proces ses. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T164000 DTSTART;TZID=US/Pacific:20080425T155000 DTSTAMP:20080417T171944 LOCATION:2003 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1186 UID:http://www.web2expo.com/sf--s2008-04-25-15:50--1186 SUMMARY:Do Try This at Home: Ajax Bookmarking, Cross-site Scripting, and Other Web 2.0 Browser Hacks DESCRIPTION:Presented by Brian Dillard (Pathfinder Associates). This ses sion will examine the ways in which standards bodies, browser vendors an d library/plug-in authors are shaping the future of our foundational web technologies - and how individual developers can participate in that pr ocess. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T164000 DTSTART;TZID=US/Pacific:20080425T155000 DTSTAMP:20080409T165346 LOCATION:2006 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1826 UID:http://www.web2expo.com/sf--s2008-04-25-15:50--1826 SUMMARY:Casual Privacy DESCRIPTION:Presented by Kellan Elliott-McCrea (Flickr). Casual Privacy is a design pattern for sharing semi-private information that maps to ho w secrets are shared in real social networks, and that people will actua lly use. Casual Privacy plays nicely with work being done on OpenID and OAuth to offer easy sharing, ad-hoc group forming, and a reasonable expe ctation of privacy. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T164000 DTSTART;TZID=US/Pacific:20080425T155000 DTSTAMP:20080324T164147 LOCATION:2009 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/638 UID:http://www.web2expo.com/sf--s2008-04-25-15:50--638 SUMMARY:How to Create Successful Unconferences, BarCamps, & Meetups for Almost No $$ DESCRIPTION:Presented by Susan Mernit (.), Elisa Camahort Page (BlogHer Inc), Tara Hunt (BarCamp/Citizen Agency), Kaliya Hamlin (Identity Common s). Learn how to tap the power of unconferences, barcamps, and more to d rive viral marketing, create community, and generate business momentum—f or almost no $$. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T164000 DTSTART;TZID=US/Pacific:20080425T155000 DTSTAMP:20080219T094657 LOCATION:2022 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/538 UID:http://www.web2expo.com/sf--s2008-04-25-15:50--538 SUMMARY:Living with the Internet: Experiencing the Digital Revolution fr om a Latino Perspective DESCRIPTION:Presented by Fernando Madeira (Terra). There is a new revolu tion in Latin America. The region is emerging as a bellwether player for internet trends. See how the Latinos are creating a new media environme nt and reshaping the society. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20080425T164000 DTSTART;TZID=US/Pacific:20080425T155000 DTSTAMP:20080130T002857 LOCATION:2010 URL:http://en.oreilly.com/webexsf2008/public/schedule/detail/1787 UID:http://www.web2expo.com/sf--s2008-04-25-15:50--1787 SUMMARY:Why Your Start-up Needs an Automated Infrastructure DESCRIPTION:Presented by Adam Jacob (HJK Solutions). Providing efficient , automated operations is critical to new startups. Utilizing a demonstr ation company running in EC2, we'll show you what all the components of an automated infrastructure are, how they work together to solve real pr oblems, and why they provide an important competitive advantage. END:VEVENT END:VCALENDAR