Adding “Where” to Mobile and Web Applications

Location-aware web sites, applications, and devices can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. Major web players understand the benefits of location awareness and have jumped into this space. Google’s My Location (which locates users via cell-towers) and Yahoo!’s Fire Eagle (which brokers a user’s locations) are just two examples.

While most devices now have functionality that make location determination possible, understanding these technologies and how they can be deployed and used by mobile devices and web sites can be complicated.

This session is targeted to all Web 2.0 Expo attendees who want to learn more about the tools available to bring location to their web site or mobile applications. We’ll discuss how GPS, cell tower triangulation, and Wi-Fi positioning work, and on which platforms they are available.