The Next Generation of Tagging: Searching and Discovering a Better User Experience

The beauty of the Web 2.0 environment is that people can leverage a global platform to share photos, videos, ideas, and opinions on just about anything. In some cases users of these community-oriented sites capture and provide commentary on global breaking news even before major news stations, such as in the case of the tragedy at Virginia Tech. With the increasing amount of user-generated content, today’s companies must continuously innovate on ways to make this data easily searchable, allowing individuals the opportunity to better discover interesting content they wouldn’t have found on their own.

Kakul Srivastava, director of product management of the popular photo-sharing community Flickr, will discuss how the company is utilizing and revolutionizing tagging and geotagging to organize data, enhance the user experience, and further their vision of being the “eyes of the world.”