Web 2.0 and the Breathing Enterprise

René Bonvanie brings nearly 25 years of executive management and marketing experience in the enterprise software industry to Serena. At Serena, Mr. Bonvanie’s responsibilities include developing business and marketing strategies to consolidate Serena’s position as the leader in application lifecycle management (ALM) and capitalize on future trends in application development, such as Service-Oriented Architecture (SOA), Web services, and Software-as-a-Service. He also leads Serena’s efforts to develop partner relationships and go-to-market activities for new products and services. Before joining Serena, Mr. Bonvanie served as SVP and GM of AppExchange and Developer Relations at salesforce.com. Prior to that, Mr. Bonvanie served as senior vice president of global marketing at SAP, chief marketing officer at Business Objects, senior vice president of worldwide marketing at VERITAS Software Corporation, vice president of product marketing at Oracle Corporation, and senior sales and marketing positions at Ingres. Mr. Bonvanie holds a bachelor’s degree in Economics from Vrije Universiteit in Amsterdam, Netherlands. He lives with his wife Marie and three sons in Foster City, CA.

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Christopher Keene is the CEO of WaveMaker Software. WaveMaker is an open-source, visual studio for building Ajax applications.

With WaveMaker, anyone can be a Web 2.0 rock star!

Chris is the author of the Keeneview blog on open-source software and entrepreneurship. He sits on the boards of Kapow and Reportive. In 2006, he was a professor of entrepreneurship at INSEAD in Paris.

Previously, Chris was the founder and CEO of Persistence Software, and has worked at McKinsey & Company, Hewlett Packard and Ashton Tate. Chris has consistently been recognized as a visionary software executive, securing him a place in Intelligent Enterprise’s Top Ten Technology Leaders.

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