Experience-driven Product Strategy

Based on a new O’Reilly book by the strategy and design experts at Adaptive Path, this workshop will help you learn how to make user experience a strategic advantage. As the factors affecting our business get more complex, we must deal with greater and greater uncertainty. Putting user experience at the center of your strategy and has emerged as an innovative and effective way to handle this uncertainty, as it allows us to embrace complexity rather than ignoring or attempting to reduce it. It also requires making your design process more flexible and agile.

You will come away from the session with:

• Clear ideas on how and why experience can be a successful product and business strategy

• A guide for diagnosing some common problems in your organization

• Tools to help your team focus on experience and reduce uncertainty

This is a workshop for designers, developers, business people, executives, and anyone else who has a vested interest in helping products and services succeed.