Short Attention Span Theater: The Birth of Microblogging & Micromedia

Greg is a recognized thought leader and strategist in the world of social tools and social media. As a co-founder of Blue Whale Labs, Greg delivers strategic insight coupled with tactical solutions to businesses, from the Fortune 500 to startup, developing socially-enabled products.

Most recently, Greg designed and launched the LifeGrams, a micro blogging platform focused on individual life experiences.

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Jeremiah Owyang is a well known web strategy and media expert and is sought out by both Fortune 1000 and startup companies. He is currently Senior Analyst at Forrester Research focused on Social Computing. In this role he covers social networks, and broke news about Facebook’s recent Social Ads product. He also writes a daily blog Web Strategy by Jeremiah and speaks at Technology, PR, and Marketing conferences about web and media strategy.

Before Forrester, Jeremiah’s was responsible for the corporate evangelism at PodTech.net, and previously was leading the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless, and World Savings (now Wachovia). Jeremiah Owyang holds a Bachelors in in Marketing from San Francisco State University.

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Brian Solis, a globally recognized expert on Web 2.0, Social Media, and the new technology landscape, is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley and San Francisco with a client base ranging from emerging Internet start-ups and consumer electronics companies, to web apps, enterprise solutions and “blue chip” corporations. He has been instrumental in launching and defining the success for hundreds of companies in the Web 2.0 landscape.

Solis actively contributes his thoughts and experiences on Web 2.0 through speaking appearances, articles and essays. To stay connected to the community and help spotlight its evolution, Solis runs a popular Web 2.0 industry blog, bub.blicio.us

Solis, who is ranked in the Ad Age Power 150 leading marketing blogger index, also blogs regularly at BrandWeek, Social Media Today, and WebProNews. He also maintains a personal blog at PR2.0, which is a top 5,000 Technorati blog. In addition, Solis is co-founder of the Social Media Club, an original member of the Media 2.0 Workgroup, and contributes to the Social Media CollectiveHYPERLINK “http://conversationalmedia.org/”.

In concert with Geoff Livingston, Solis recently released “Now is Gone” a new, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.

Solis is an active leader in spotlighting and cultivating new startups and emerging visionaries in Silicon Valley and also Southern California. He co-organizes the monthly Silicon Valley NewTech Meetups and also donates his expertise, time, and resources to promoting and advising the San Francisco NewTech Meetup, various BarCamps, STIRR, SF Beta, Twiistup, TechCrunch, TechCocktail, DEMO, Office 2.0, and Dealmaker Media events.

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The /Messengers is not a band, although it sounds like one. It’s just is the name I dreamed up for my consulting business back in 2007.

I am best known these days for my writing (and the thinking behind it, I hope) at /Message, hence the /Messengers. I am obsessed with social tools, and their impact on business, media, and society. I coined the term “social tools” in 1999, the same year I started blogging, and I haven’t looked back since.

My work is principally oriented toward the theory and practice of social web application design and development, as well as related product strategy (like the activities formerly known as marketing).

I am often asked to bring in other consultants or organizations, which I do gladly and eagerly. So, I consider myself the front man of a constantly shifting collaborative network, a band of doers and thinkers, designers and developers. Sometimes it’s a solo act, sometimes a duo, and when needed a combo. I am having a lot of fun.

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