Sponsors

Diamond Sponsors

  • Etelos
  • IBM
  • Microsoft

Platinum Sponsors

  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx

Gold Sponsors

  • AOL
  • Citrix Systems
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  • Confident Technologies
  • Disney
  • Disney
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  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
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  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.

Silver Sponsors

  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
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  • Jive Software
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
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  • Reply
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  • StreamVerse, Inc.
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  • Znak

Launch Pad Sponsors

  • O'Reilly Alpha Tech Ventures
  • Panorama Capital

Media Sponsors

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  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Download the Web 2.0 Expo San Francisco Sponsor/Exhibitor Prospectus

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Capacity Planning for Web Operations

John Allspaw (Flickr (Yahoo!))
Focus on Web Operations
Location: 2010

Capacity planning for growth is not a new concept in web operations, but planning for the explosive and unpredictable types of growth that social applications experience is a whole new ballgame.

This talk will take a look at new and different approaches to capacity planning, and how we do it at Flickr. John Allspaw will cover real-world challenges and lessons learned, on the following areas:

Measurement: Planning used to be driven only by server statistics and gut feelings. Social metrics also need to be taken into account as well as world events that could effect the community in unexpected ways.

Architecture: Making your application scalable isn’t the end of the story. Being capable of deploying capacity quickly isn’t an option, it’s a requirement.

Economics: Purchasing and deploying capacity too late can result in frustrated users and a stressed infrastructure. Deploying it too early can waste time and money.

Photo of John Allspaw

John Allspaw

Flickr (Yahoo!)

John has worked in systems operations for over ten years in biotech, government and online media. He started out tuning parallel clusters running vehicle crash simulations for the U.S. government, and then moved on to the Internet in 1997. He built the backing infrastructures at Salon.com, InfoWorld.com, Friendster.com and Flickr.com, where he currently manages the Operations Engineering group.