The Secret Weapons of the AOL Optimization Team
David Artz, co-author of Website Optimization (Andy King) and Director of Website Optimization at AOL will walk through the secrets behind his success in making performance optimization resonate with teams over the years, including but not limited to presentation/persuasion tactics through compelling visuals and guerrilla redesigns, coding practices such as loading functionality and content only when necessary while balancing SEO, and simple reports and web crawlers that add transparency into performance for product teams and are easy enough for executives to action on. What was once proprietary knowledge has been approved for distribution to the masses!
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Dave Artz
AOL
David Artz is Director of Optimization at AOL, LLC. His team’s charter at AOL is to ensure that all experiences are optimized for speed, SEO, and browser accessibility. His team develops, maintains, and evangelizes a broad set of optimization tools, standards, and best practices that stretch across roles in design, development, and copywriting. Their innovative solutions have led to real results in page monetization for AOL.com, and their evangelism has paid off in lighter, more streamlined designs. Their ultimate goal is to infuse the optimization mindset and skillset into AOL’s workforce and their outsourcing partners and help drive and track results, maximizing revenue by optimizing pages. See also http://www.artzstudio.com.
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