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Kai Hansen

Google Ireland Ltd.

Kai is helping to develop and launch new products for European users, specifically in the advertising product line. Recent examples include Google Analytics, AdWords Editor, Website Optimizer and different Ad Quality features, such as Landing Page Quality. He is a core member of the group at Google that tries to optimize which ads are being shown on any given results page. He is based in Dublin, Ireland and holds a business degree from the University of Oldenburg in Germany.

Sessions

4:45pm Tuesday, 06/24/2008

This is Your Page with Ads

Performance
Location: Salon E

Steve Souders (Google), Tony Ralph (Yahoo!), Eric Goldsmith (AOL), Artur Bergman (Wikia), Kai Hansen (Google Ireland Ltd.)

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Advertising is a multi-billion dollar industry that supports many of the Web's most popular sites. And yet, ads are notorious for slowing down web pages. The experts on this panel discuss techniques you can deploy immediately to mitigate the impact of ads on your site's load times and efforts that are ongoing to establish a future where users, publishers, and advertisers surf in harmony. Read more.

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