Scott Ruthfield

Scott Ruthfield

WhitePages.com

Scott Ruthfield is VP of Engineering & Technology at WhitePages.com, the world’s most popular people search engine, with >2 Billion searches/year across sites we own (WhitePages.com, 411.com, WhitePages.ca, etc.) and sites we power (people search for Dex.com, Yellowpages.com, Superpages.com, etc.). Since joining WhitePages in 2007, Scott’s led software development and site operations through a site redesign, the introduction of user-added listings, and development of a Web Service API.

Before joining WhitePages, Scott was at Amazon.com, where he led technology and business strategy in areas ranging from customer reviews to employee blogs to e-mail marketing to the (current) Gold Box. Before Amazon, he spent five years at Microsoft, working on various failed projects and cost sinks.

He graduated from Rice University with a BA in Computer Science & Sociology and an MCS in Computer Science. He (rarely) blogs at www.scottru.com and devblog.whitepages.com.

Sessions

9:45am Monday, 06/23/2008
Jiffy: Open Source Performance Measurement and Instrumentation
Performance
 Location: Salons E-F
Scott Ruthfield (WhitePages.com)
Jiffy is a new open-source end-to-end system built by the WhitePages.com team for instrumenting your web pages, capturing client-side timings for any event that you determine, and storing and reporting on those timings. Learn about the motivations, goals, lessons learned, and how to participate. Read more.
1:00pm Monday, 06/23/2008
Measuring Performance
Performance
 Location: Salon E
Steve Souders (Google), Ryan Breen (Gomez Inc. ), Bill Scott (Netflix), Ernest Mueller (National Instruments Corporation), Scott Ruthfield (WhitePages.com)
Fast web pages are critical to a good user experience, but what is "response time" and how should it be measured? This panel discusses what parts of page loading should be measured and the importance of perceived versus instrumented speed. Read more.

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