Michael Tamblyn, VP Content, Sales & Merchandising for Shortcovers, works at the intersection of culture, trade, and technology. From a start in independent bookselling as a magazine and small press buyer, in 1996 he co-founded Bookshelf.ca, one of Canada’s first online bookstores, in partnership with Bell Sympatico. Indigo Books & Music purchased Bookshelf.ca in 1998, and Michael moved to the chain as vice-president of online operations. He later consulted in technology and media sectors before becoming the founding CEO of BookNet Canada in March of 2003. During his tenure, BookNet Canada launched B2B trading networks serving hundreds of bookstores and publishers, created standards, certification programs and software, and launched BNC SalesData, the national book sales tracking service. At Shortcovers, he is responsible for sales, publisher and industry relations, content acquisition, and the merchandising experience across all of Shortcovers’ web and mobile services. He is also a Director of the New York-based Book Industry Study Group and an Adjunct Professor for the Masters of Publishing program at Simon Fraser University.