Malle Vallik
Director, Digital Content & Social Media, Harlequin Enterprises Ltd

Website

Malle Vallik is the Director of Digital Content & Social Media for Harlequin Enterprises Ltd. Her current focus is on establishing Harlequin as a leader in digital publishing for women. Her responsibilities include ebooks and downloadable audio. Harlequin leads the publishing industry by publishing its entire frontlist as ebooks as well as offering original editorial in programs like Spice Briefs, Silhouette Nocture Bites and Harlequin Historical Undone, enriched editions and prequels to many NYT bestsellers. Malle also concentrates on building Harlequin’s strong relationship with its consumer via social media like Myspace, Twitter, videos, podcasts, blogs and eHarlequin.com’s flourishing community.

Previous positions include editorial, sales and public relations. Malle is also the author of seven romance novels published under the pseudonym Molly Liholm. She is currently on the board of directors of the International Digital Publishing Forum and the National Association of College Textbook Stores New Media Solutions. She was selected “One of the Top 50 Women in Publishing” by BookBusiness Magazine, 2009.

Sessions

10:30am Thursday, 10/08/2009
Location: Online
Moderated by: Kassia Krozser
Angela James (Carina Press), Malle Vallik (Harlequin Enterprises Ltd), Sarah Wendell (Smart Bitches, Trashy Books LLC), Kassia Krozser (Booksquare.com)
All too often our understanding of what readers want is based on what we want ourselves, or outdated assumptions, or even worse--guesses. In this session, panelists will examine the state of the publishing industry through a reader-centric lens. Read more.