Schedule: General sessions
Focused, expert-led breakout sessions will offer both analysis and practical advice on a wide variety of subject matters.
Broadway North
Seth Godin (just an author...)
Seth Godin, noted author, speaker, and entrepreneur describes how he has used new media, new marketing and new thinking to simultaneously annoy his publishers and create 10 bestselling books in a row.
Read more.
Broadway South
Dan Gillmor (Center for Citizen Media),
Adam Engst (TidBITS Publishing Inc.),
John J. Chodacki (Safari Books Online )
In the Digital Age, we should think increasingly of book production in the same context as software: always in beta, being constantly iterated and improved with new information and corrections.
Read more.
Winter Garden
Bob Pritchett (Logos Bible Software)
Use pre-publication sales and user-set pricing to help choose projects and plan print runs.
Read more.
Shubert/Uris
Bill Damon (Harvard Business School Publishing),
Paul Michelman (Harvard Business Digital),
Tammy Erickson (The Concours Institute)
How advances in consumer electronics are rapidly altering the way customers interact with content.
Read more.
Broadway North
Erik Stevens (Phaff & Partners B.V.),
Antoine van den Berg (Next Level Consult)
Dutch sites reveal ingredients for viable business models of internet publishing. Our research has led to a diagnostic model that publishers can use to review their online publishing activities.
Read more.
Broadway South
Ben Vershbow (Institute for the Future of the Book)
Historically, scribbling in page margins has been a solitary practice—one reader, one book—with annotated copies sometimes shared. If the book is digital, however, and resides on a network, new possibilities begin to open up.
Read more.
Winter Garden
Timo Hannay (Nature Publishing Group)
Scientific information has moved online ahead of most other areas of
publishing, and there are some general lessons to be drawn from
the things that those publishers did right and wrong. This session will
describe these and then extrapolate to what they might mean for other types of publishing.
Read more.
Shubert/Uris
Anna Torrance (Emerald Group Publishing Limited)
Emerald shares its experiences of digitizing the entire journal backlist. Find out what obstacles they overcame and how they benefited from attending last year’s TOC workshop on this subject.
Read more.
Broadway North
James Lichtenberg (Lightspeed, LLC)
Following the economy in general, book publishing in the digital age will be a "service" rather than a "commodity" business. The new science of "service innovation" shows the way.
Read more.
Broadway South
Derek Powazek (Pixish)
Find out how to invite your audience to participate in your book/magazine, to create a better, more authentic product, without sacrificing quality, editorial vision, or wasting time.
Read more.
Winter Garden
John Kreisa (Mark Logic)
If we're moving to Web 2.0, what does that mean for web publishing? Hunter presents a vision for how ideas like personalization, collective intelligence, and owning the data are reshaping publishing.
Read more.
Shubert/Uris
George Kerscher (Daisy Consortium),
Arnie Zucker (NDS Technologies Ltd.),
Ivan Lagacé (HumanWare),
Garth Conboy (eBook Technologies, Inc.)
Technology has made it possible for publishers to profitably expand to include persons who are blind and print disabled. The growing legal demands to serve this population makes this a timely issue.
Read more.
Broadway North
Brent Lewis (Harlequin)
Patiently watching the digital landscape unfold, in late 2005 Harlequin decided to enter the fray. Harlequin will highlight its digital strategy, lessons learned, and its leading e-book publishing program.
Read more.
Broadway South
Sam Jaffe (Copea Energy)
For 2000 years, rabbis have been collaboratively writing, editing, and critiquing a book that never stopped being printed and is still being written—The Talmud. There are lessons to be learned.
Read more.
Winter Garden
Andrew Bolwell (HP)
Andrew Bolwell, from HP, will outline a vision for the new publishing frontier—where publishing is democratized, print is personal, fulfillment is on demand, and new business models flourish.
Read more.
Shubert/Uris
Scott Karp (Publish2, Inc.),
Amy Cohen (HYPERION BOOKS),
Jeff Jarvis (Buzzmachine.com),
Michelle Leder (footnoted.org)
Several notable book authors have created blogs to accompany the writing of their books. What impact will blogging have on book writing over the long term?
Read more.
Broadway North
Peter Kent (DNAML.com)
An introduction to Affiliate Marketing for publishers ... understand how publishers can take advantage of this new, proven distribution channel for digital goods.
Read more.
Broadway South
Gavin Bell (Nature)
Reaching beyond book sales to your readers means deciding what to build community around. Failure is easy—running good communities requires bold decisions and new skills outside the publishing world.
Read more.
Winter Garden
Kirk Biglione (Medialoper)
When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them?
Read more.
Shubert/Uris
Jeff Gomez (Penguin USA),
Ron Hogan (Beatrice.com),
Mark Sarvas (The Elegant Variation),
Kassia Krozser (Booksquare.com),
Maud Newton (Maudnewton.com)
From web sites that trade in publishing industry gossip, to blogs that teach you how to get published, literary bloggers have created a whole new world online.
Read more.
Broadway North
Scott Gray (O'Reilly School of Technology)
This talk will present the mathematical realities of retail marketing in the digital content space.
Read more.
Winter Garden
Edward Colleran (Copyright Clearance Center),
Greg Merkle (Dow Jones Enterprise Media Group),
Dan Gisolfi (IBM Software Group),
Roberta Cairney (Roberta Cairney Law Offices)
This session will be a moderated interactive panel discussion. The panelists will be thought leaders that represent various sides of this copyright conundrum.
Read more.
Broadway North
Ted Hill (THA Consulting),
Brian O’Leary (Magellan Media)
As publishers turn to the Web to reach book buyers and readers, they are faced with the growing costs of their digital marketing infrastructure. Learn how to make the most of your online investments.
Read more.
Broadway South
Tonya Engst (TidBITS Publishing Inc.),
Ben Vershbow (Institute for the Future of the Book),
Mike Shatzkin (The Idea Logical Company),
David Rothman (Publishers Weekly / TeleRead.org),
Steven Levy (Newsweek),
Garth Conboy (eBook Technologies, Inc.)
Although Arthur Andersen famously predicted a billion-dollar e-Book market would be here by now, 2007 was a big year for the e-Book faithful, with the launch of Amazon's Kindle, the first experiments with delivery of digital books on revolutionary new mobile devices like the iPhone and the $100-laptop
Read more.
Winter Garden
Karl Fogel (QuestionCopyright.org)
The economics and effects of on-demand publishing as a storefront business model: why Kinkos as a bookstore could mean richer and more participatory experience for readers, authors, and booksellers.
Read more.
Shubert/Uris
Sophia Stuart (Hearst digital media, Hearst Magazines)
Sophia Stuart, mobile director for Hearst Digital Media, provides an overview of the mobile marketplace, then provides insight into how Hearst executed their successful mobile strategy.
Read more.
Broadway North
Clifford Guren (Microsoft Corporation),
Will Moore (Ingram Digital )
New sales, marketing, and distribution methods and models are emerging in today’s digital publishing world. Ingram is making the investments to deliver a suite of solutions to assist publishers.
Read more.
Broadway South
Shana Kimball (University of Michigan Library),
Maria Bonn (Univerisity of Michigan Library),
Jeremy Morse (Scholarly Publishing Office)
The University of Michigan's Scholarly Publishing Office presents a case study about why its library decided to take on the role of publisher, and what this means for the future of publishing.
Read more.
Winter Garden
Michael Jensen (The National Academies)
At what point in the customer/publisher value chain are purchases replaced by free access? What formats give the customer enough for free that they want to pay for the rest/best version?
Read more.
Shubert/Uris
Alison Norrington (Alison Norrington)
Is the blog as a delivery form the first tentative step in digitizing narratives and could new technology outstrip print-based publishing?
Read more.
Broadway North
Aaron Swartz (Open Library)
The stunning success of Wikipedia -- in which an organization with
just four full-time employees managed to become one of the top ten
sites on the Web -- has gotten lots of people thinking about wikis. In
this talk, we'll look at the social and technical factors that made
Wikipedia a success, review new research challenging conventional wisdom about how its articles are
authored,
Read more.
Broadway South
Craig A. Miller (LibreDigital, Division of NewsStand, Inc.)
Provide publishers with an overview of new digital strategies and different forms of internet distribution and content access, to captivate a new generation of consumers.
Read more.
Winter Garden
Steve Paxhia (The Gilbane Group),
Bill Rosenblatt (GiantSteps Media Technology Strategies)
Publishers are making great strides in developing new digital and print-based products using cross media publishing technologies and processes. This session will look at real-life cases where publishers have built successful new products and revenue streams.
Read more.
Shubert/Uris
Susan Danziger (DailyLit)
In our incredibly busy and fast-paced lives, finding the time to read books
is becoming increasingly more difficult.
Digital serialization through email and RSS offers an attractive alternative
by allowing people to include reading in their daily routines.
Read more.
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