Presentations: Tutorial

Half-day tutorials dive deep into necessary skills and tools critical to the future of publishing. Please note: there is an additional fee required to attend tutorials at TOC.

Contracts and Legal Issues for Publishers in a Digital Age
Roberta Cairney (Roberta Cairney Law Offices), Edward Colleran (Copyright Clearance Center), Andrew Bridges (Winston & Strawn, LLP), William S. Strong (Kotin, Crabtree & Strong, LLP), Maria A. Danzilo (John Wiley & Sons, Inc.), Dan Lewis (Wikia, Inc. )
This tutorial will address some of the toughest legal issues facing publishers today. A panel of prominent attorneys will help you understand and navigate topics and issues including user-generated content, fair-use, satire, piracy, enforcement, copyright, licensing, contracts, and privacy issues.
Digitizing Your Backlist
Rebecca Goldthwaite (Cengage Learning [formerly Thomson Learning])
Presentation: Digitizing Your Backlist Presentation [ZIP]
Paper: Digitizing Your Backlist Paper [PDF]
Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.
Incorporating POD Into a Profitable Publishing Strategy
Kurt Beidler (Amazon.com), Lynn Terhune (John Wiley & Sons, Inc.), Roger Kasunic (McGraw Hill ), Thomas Keith (New Directions Publishing), Philip M. Parker (INSEAD & ICON Group International, Inc.)
Print-on-demand is emerging as an intriguing tool for publishers, providing new ways to think about your supply chain, your content, and your customers. This session will discuss how publishers have incorporated POD into their bottom-line strategies, and it will help you get your head around the questions you and your organization should ask if you want to pursue POD.
Making Mobile Work
Bob Kasher (MPS Mobile NA), Howard Campbell (Macmillan), Jon White (Macmillan), Richard Pasewark (Mindspring), Adeena Karasick (CS)
Presentations: Making Mobile Work Presentation [PPT],
Making Mobile Work Presentation 1 [PPT]
It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally.
SEO for Book Publishers: Beyond Book Search
Jamie Low (SearchEngineMarketing.com)
This fast paced and information packed tutorial provides a practical framework for creating strategies that attract new readers through search engines.
Sponsored Tutorial: Ingram Presents Case Studies and Practical Advice on Making the Transition from Print to Digital
David Taylor (Lightning Source), Melissa Serdinsky (Perseus), Rosemary Kane Carlough (AMACOM Books), Tom Willshire (Continuum ), Clifford Guren (Microsoft Corporation)
This tutorial is divided into two parts: *How POD fits into a digital strategy:* *Stepping Over the Threshold to New Sales: An introduction to Microsoft Live Search Books*
Understanding and Profiting from eBooks
Tonya Engst (TidBITS Publishing Inc.)
In this session, you'll see examples of ebooks from a variety of publishers, get ideas for making an ebook easy to buy and fun to read, and get ideas for adding special "e" features to ebooks. We'll be looking at:
XML for Publishers
Keith Fahlgren (O'Reilly Media, Inc. )
XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what's happening without dwelling on technical details.
Sponsors

Exclusive Diamond Sponsor

  • Ingram Industries

Platinum Sponsor

  • Cold Fusion Entertainment

Gold Sponsor

  • Copyright Clearance Center

Silver Sponsors

  • Accenture
  • Adobe Systems, Inc.
  • Antenna House
  • Appingo
  • Bookbank
  • codeMantra
  • Connotate
  • DNAML
  • HCL Technologies
  • Innodata Isogen, Inc.
  • itechne
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Microsoft Live Search Books
  • Near-Time
  • Qoop
  • RSuite
  • Value Chain International

Premier Media Partner

  • Publishers Weekly

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse.

Download the TOC Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Download the Media & Promotional Partner Brochure (PDF) for more information on trade opportunities with O'Reilly conferences, or contact mediapartners@oreilly.com.

Press and Media

For media-related inquiries, contact confpr@oreilly.com.

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