Making the Digital Leap: Protecting the Value of Your Business in the Migration from Print to Electronic

The publishing industry is in a period of great change with most revenues still solidly coming from print, but clearly headed to a rapid changeover to digital content. How does one prepare for this change, yet meet and exceed ongoing financial expectations?

Ken Brooks discusses how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic. In particular, he’ll discuss the kinds of cultural changes that are making the use of technology an integral part of everyday operations and driving the use of wikis, XML, and semantic metadata in product development.