Making Mobile Work

It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally. This seminar will be examining experiments in moving both legacy content and original For Mobile Only content into mobile distribution on both proprietorial devices and through broader applications that work universally with all Internet enabled devices. It will also look at some of the specific challenges mobile poses to content creators and distributors as well as discuss pricing alternatives, advertising and sponsorship opportunities and various business models to making content work. We will be presenting case studies of specific For Mobile Only content projects that attempt to use the unique attributes of mobile in creating new forms of content as well as those of successful content monetization.