Next Generation Web Publishing

If we’re moving toward Web 2.0, what does that mean for web publishing?

In this talk, Jason Hunter answers that question. Based on his experience as principal technologist at Mark Logic, working with dozens of the largest online publishers, he’ll present a vision for how the Web 2.0 concepts like personalization, collective intelligence, the long tail, and the importance of “owning the data” can and should reshape the face of online publishing—and how XML, XQuery, and XML-aware text search act as the key enablers. He’ll also introduce new Web Publishing 2.0 concepts like “Sweat the content” and “Give answers not links.”