Kindle, Sony Readers, the OLPC and more: Strategies for Approaching the eBook Marketplace

Bob DuCharme (Innodata Isogen)
3:40pm - 4:25pm Tuesday, 02/12/2008
Royale

What do we mean by “eBooks,” and who’s interested in reading them? Big names like Amazon and Sony have revitalized interest in specialized eBook reading devices, and more and more well-known publishers are making titles available for eBook-reading programs that run on general-purpose PCs. What formats are they using? What standards are available? Why use a specialized eBook reading device? How can publishers position themselves to take advantage of this growing market? We’ll address these questions and look at some case studies.

Bob DuCharme

Innodata Isogen

Bob DuCharme is a Solutions Architect at Innodata Isogen. Before that, he played a lead role in XML work at LexisNexis and Moody’s Investors Service. He’s written four books and nearly one hundred on-line and print articles about information technology, and maintains a blog on markup and publishing technology at www.snee.com/bobdc.blog.

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