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George Ogata has been a Ruby enthusiast since 2001, and Rails developer since 2006. Born in Sydney, Australia, he now works for Patch.com, a network of local news sites across the United States. Patch, acquired by AOL in 2009, underwent extremely rapid expansion throughout 2010, expanding its coverage from 30 to 770 towns across 18 states. Now serving well over 5,000 requests per minute during the day, the scalability requirements have led the Patch team to explore some innovative optimization techniques in Rails such as those to be presented here.