Creativity & Constraint
Location: Ballroom I - II
Most people think that freedom engenders creativity, but the opposite is true. But too much constraint makes it hard to get stuff done. It turns out that you need just enough constraint, and figuring out what gives you that perfect level is harder than you think. This keynote investigates the relationship between creativity and constraint as it applies to software development in the modern world.
Neal Ford is Software Architect and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery. He is also the designer and developer of applications, instructional materials, magazine articles, courseware, video/DVD presentations, and author and/or editor of 6 books spanning a variety of technologies, including the most recent The Productive Programmer. He focuses on designing and building of large-scale enterprise applications. He is also an internationally acclaimed speaker, speaking at over 100 developer conferences worldwide, delivering more than 600 talks. Check out his web site at www.nealford.com. He welcomes feedback and can be reached at email@example.com.
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