Fotolog is a top 19 Internet destination with more than 12 million members, 315 million photos and more than 3 billion page views a month. In just a few years Fotolog has become a social phenomenon in Europe and South America. Through modifications to its data architecture, Fotolog was able to serve four times the number of users using the same number of database servers. A non-conventional, hybrid presentation that conveys the importance of scalability, performance tuning and schema optimizations in a practical way.
Frank Mashraqi is a renowned speaker and scalability advisor to several startups. He has nearly a decade of scalability, engineering management and monetization experience. Prior to Opportunities, Frank was Co-founder and VP Technology of XGraph, an advertising company using social graph data to scale highly targeted campaigns. Prior to that, Frank was Director of Business Operations and Technical Strategy for Fotolog where he played a pivotal role in helping Fotolog scale to become the 13th largest website on the Internet (Alexa: based on traffic) and the third most actively used social network in the world (ComScore). He also led the disaster recovery efforts at Fotolog after a SAN crash threatened to put $100M acquisition offer in jeopardy. Frank holds a BBA in Accounting and a BS in Computer Information Systems. He lives in Menlo Park, CA and is passionate about helping entrepreneurs.
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