Web Operations: The Whole is Much More than the Sum of the Parts

Until this point, SaaS applications have been created in separate silos. However, now there are non-proprietary platform choices as part of the Web 2.0 architecture and other emerging technologies that enable mash-ups and composite applications.

Learn how web operations have expanded to include application and business services. This affects application development and integration. As SaaS applications become mission critical for the enterprise, these applications need to be integrated into a wide variety of applications: other online solutions, behind-the-firewall legacy applications, etc.

Learn how to incorporate all three prongs of delivering a web application into your go-to-market strategy, and how to leverage web services to integrate legacy data with web applications. First, the technology operations such as hosting and managed services.

Second, the application operations such as integration behind the firewall and between other web applications, and compliance issues such as SAS 70, PCI, and HIPAA.

Third, business operations such as customer on-boarding and billing.

The totality of “Web Operations” is just emerging. Learn how the sum of all these parts can help you take advantage of the entire web ecosystem, where your application can now be considered by systems integrators for inclusion in complex enterprise software architectures. And, you can improve your web application by easily adding business functionality such as business intelligence, service, and support or CRM.

See the advantages of becoming a player in the larger web ecosystem, where integrating behind the firewall opens new channel sales. This presentation will explain how Web Services platforms solve the integration problem that has been a major impediment to web application adoption.