Pam Webber
VP Product and Marketing, Widgetbox

Pam Webber has over 10 years of experience in marketing and strategy of consumer products and services. Prior to her position as Vice President of Marketing at Widgetbox, Pam spent seven years at eBay most recently as Director of Consumer Marketing for eBay’s subsidiary PayPal. At PayPal, Pam was charged with developing marketing strategy and programs for PayPal’s consumer businesses including eBay North America, PayPal Financial Products, and PayPal Mobile. Pam also worked for Borden, Inc. as a Corporate Strategy Associate in Columbus, Ohio and as an Investment Banking Analyst for Donaldson, Lufkin, and Jenrette in New York City. Pam holds a BA in Mathematics and Economics, magna cum laude, from the University of Pennsylvania and an MBA from Harvard Business School.

Sessions

3:30pm - 4:15pm Monday, 03/03/2008

Widget Strategies & Social Platforms

General
Location: San Diego Ballroom B

Jeremiah Owyang (Forrester Research), Hooman Radfar (Clearspring Technologies, Inc.), Jeff Nolan (NewsGator), Pam Webber (Widgetbox), Ben Pashman (Gigya)

Widgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who's in charge of all of them? Learn how to define your widget strategy, and how to conquer the world of social platforms, news feeds, viral marketing, and more. Read more.