I’m a researcher, teacher, and innovator working mostly at Stanford. My training is in experimental psychology, especially the psychology of using computers.
Recently I taught a course at Stanford about Facebook apps, with Dave McClure, Dan Ackerman-Greenberg, and others.
Since 1993 I’ve been at Stanford University, investigating how computers can be designed to change attitudes and behaviors. I’ve written a book on this topic: Persuasive Technology: Using Computers to Change What We Think and Do. (book website: http://www.persuasivetech.com)
I’m writing a new book: The Psychology of Facebook.
I run a research lab at Stanford University: http://captology.stanford.edu
Outside of Stanford I’m passionate about finding ways to improve personal relationships. I believe the quality of our closest relationships determines how happy we are (yes, the recipe for happiness is that simple).
I’ve never made big decisions based on money — only on passion and potential for impact. This has always taken me in the right direction. Over the years I consistently find meaningful work I love (perhaps too much) and wonderful colleagues who join me on the journey.
For more about me, see http://www.bjfogg.com.