BJ Fogg
Innovator / Teacher, Stanford University

Website

I’m a researcher, teacher, and innovator working mostly at Stanford. My training is in experimental psychology, especially the psychology of using computers.

Recently I taught a course at Stanford about Facebook apps, with Dave McClure, Dan Ackerman-Greenberg, and others.

Since 1993 I’ve been at Stanford University, investigating how computers can be designed to change attitudes and behaviors. I’ve written a book on this topic: Persuasive Technology: Using Computers to Change What We Think and Do. (book website: http://www.persuasivetech.com)

I’m writing a new book: The Psychology of Facebook.

I run a research lab at Stanford University: http://captology.stanford.edu

Outside of Stanford I’m passionate about finding ways to improve personal relationships. I believe the quality of our closest relationships determines how happy we are (yes, the recipe for happiness is that simple).

I’ve never made big decisions based on money—only on passion and potential for impact. This has always taken me in the right direction. Over the years I consistently find meaningful work I love (perhaps too much) and wonderful colleagues who join me on the journey.

For more about me, see http://www.bjfogg.com.