BJ Fogg

BJ Fogg
Innovator / Teacher, Stanford University


I’m a researcher, teacher, and innovator working mostly at Stanford. My training is in experimental psychology, especially the psychology of using computers.

Recently I taught a course at Stanford about Facebook apps, with Dave McClure, Dan Ackerman-Greenberg, and others.

Since 1993 I’ve been at Stanford University, investigating how computers can be designed to change attitudes and behaviors. I’ve written a book on this topic: Persuasive Technology: Using Computers to Change What We Think and Do. (book website:

I’m writing a new book: The Psychology of Facebook.

I run a research lab at Stanford University:

Outside of Stanford I’m passionate about finding ways to improve personal relationships. I believe the quality of our closest relationships determines how happy we are (yes, the recipe for happiness is that simple).

I’ve never made big decisions based on money—only on passion and potential for impact. This has always taken me in the right direction. Over the years I consistently find meaningful work I love (perhaps too much) and wonderful colleagues who join me on the journey.

For more about me, see


Location: San Diego Ballroom B
BJ Fogg (Stanford University), Dan Ackerman-Greenberg (Stanford University / 750 Industries), Robert Fan (Stanford University / 750 Industries)
September 2007: 100 students enroll in a Stanford class on building Facebook apps and social persuasion. By December the students blew everyone away: 50+ amazing apps, 10 million installs, and 1 million daily users. Come hear their story and learn what happened. Read more.

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