Keith Schacht

42 Friends LLC

Keith Schacht is the founder of Chicago-based 42 Friends LLC, the company behind leading Facebook applications such as Growing Gifts and Hatching Eggs.

Prior to 42 Friends, Schacht co-founded and sold two technology companies. In 2005, BusinessWeek named him one of the top 20 entrepreneurs under 25. He has been featured in Fortune, Forbes, BusinessWeek, and Business 2.0 and served the world’s top consumer product companies including Nike, Proctor & Gamble, Motorola, BMW, Kraft, and many others. Schacht attended University of Illinois where he studied computer science and psychology.

Sessions

2:15pm - 3:00pm Tuesday, 03/04/2008

Driving Fanatic User Engagement & Addictive Retention

General
Location: San Diego Ballroom B

Nick ONeill (Social Times), Mike Sego ((fluff)Friends), Keith Schacht (42 Friends LLC), Tim O'Shaughnessy (Hungry Machine), Zach Allia (Free Gifts)

Apps with millions of users are great, but if your users never come back how much is it worth? Find out how to get users addicted to your application or widget for life (or at least a few months). Read more.

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