Mike Sego

(fluff)Friends

Mike Sego is the developer of the popular (fluff)Friends application on Facebook, where users adopt and interact with virtual pets. (fluff)Friends has been recognized in Business 2.0 and numerous websites as one of the top applications. Mike is also a Software Engineer on the Gmail Frontend team at Google, and previously worked at Electronic Arts on The Sims Online. He received his B.S. and M.S. from Stanford in Computer Science, with a focus on Human Computer Interaction and Graphics.

Sessions

2:15pm - 3:00pm Tuesday, 03/04/2008

Driving Fanatic User Engagement & Addictive Retention

General
Location: San Diego Ballroom B

Nick ONeill (Social Times), Mike Sego ((fluff)Friends), Keith Schacht (42 Friends LLC), Tim O'Shaughnessy (Hungry Machine), Zach Allia (Free Gifts)

Apps with millions of users are great, but if your users never come back how much is it worth? Find out how to get users addicted to your application or widget for life (or at least a few months). Read more.

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