Mike Sego was appointed to CEO of Gaia Online in August 2010. For the previous year, Sego had been chief product officer at Gaia, overseeing all aspects of its product, engineering and creative development. He was recruited by former CEO Craig Sherman and the Gaia board to transition into the CEO role.
Sego developed (fluff)Friends, one of the first social gaming applications that monetized successfully. He sold the company to the Social Gaming Network in 2008 after winning over millions of users on Facebook. Prior to this, he was a technical lead at Google, where he helped triple the size of the Gmail frontend engineering team and received the company’s Founder’s Award in 2007. Previously, he was an engineer for The Sims Online at Electronic Arts.