Mike Sego

Mike Sego
CEO, Gaia Online

Website

Mike Sego was appointed to CEO of Gaia Online in August 2010. For the previous year, Sego had been chief product officer at Gaia, overseeing all aspects of its product, engineering and creative development. He was recruited by former CEO Craig Sherman and the Gaia board to transition into the CEO role.

Sego developed (fluff)Friends, one of the first social gaming applications that monetized successfully. He sold the company to the Social Gaming Network in 2008 after winning over millions of users on Facebook. Prior to this, he was a technical lead at Google, where he helped triple the size of the Gmail frontend engineering team and received the company’s Founder’s Award in 2007. Previously, he was an engineer for The Sims Online at Electronic Arts.

Sessions

2:15pm - 3:00pm Tuesday, 03/04/2008
Driving Fanatic User Engagement & Addictive Retention
General
 Location: San Diego Ballroom B
Nick ONeill (Social Times), Mike Sego (Gaia Online), Keith Schacht (42 Friends LLC), Tim O'Shaughnessy (Hungry Machine), Zach Allia (Free Gifts)
Apps with millions of users are great, but if your users never come back how much is it worth? Find out how to get users addicted to your application or widget for life (or at least a few months). Read more.
Sponsors

Platinum Sponsor

  • Yahoo! Inc.

Gold Sponsors

  • CollegeNET
  • Friendster
  • Google
  • introNetworks
  • Podclass.com
  • RockYou
  • Userplane

AppNite Sponsors

  • Charles River Venture
  • Facebook
  • SocialMedia

Premier Media Partner

  • BNet

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