Troy joined VideoEgg as CMO in 2006 to build the company’s advertising offering and establish a leadership position in the online video advertising market.
Prior to VideoEgg, Troy was EVP, Chief Experience Officer at Organic, one of the world’s leading digital marketing agencies. In this capacity he provided strategic leadership to clients and teams across the Organic network. Troy joined the company as Managing Director in 1999. Over the years he was worked with dozens of leading brands including 20th Century Fox, DaimlerChrysler, Honda, CondeNast, Bell Canada, Janus and American Express.
Troy’s work in interactive media dates back to 1992, when he worked on the launch and management of Babylon, the first newspaper-owned online service in Canada. Troy later worked in marketing and sales at CTV, Canada’s largest television network. Prior to joining Organic, Troy was a Co-Founder and Managing Director of Vickers & Benson Direct, Interactive (now Arnold Worldwide), a pioneer in integration of online and direct marketing.
Troy has held board and advisory positions with several Internet and marketing firms. He is a graduate of the Queen’s University Business School.