Widgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who’s in charge of all of them?
Learn how to define your widget strategy, and how to conquer the world of social platforms, news feeds, viral marketing, and more.
Jeremiah Owyang is currently Senior Analyst at Forrester Research focused on Social Computing. Before Forrester, Jeremiah’s was responsible for the corporate evangelism at PodTech.net, and previously was leading the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless, and World Savings (now Wachovia). Jeremiah Owyang holds a Bachelors in in Marketing from San Francisco State University.
Hooman is the founder & CEO of Clearspring Technologies, the leading provider of online widget syndication services. At Clearspring, he is actively involved in shaping product and marketing initiatives. He was recently named one of Tech’s Best Entrepreneurs in BusinessWeek and was nominated for Ernst & Young’s Entrepreneur of the Year. Hooman is a frequently requested speaker in the areas of social networks, syndication, and digital media. When he is not busy building a better web, you can find him writing his blog Widgify. Radfar graduated magna cum laude from the University of Pennsylvania with degrees in Economics and Computer Science. He holds an M.S. from Carnegie Mellon University where he researched Social Networking Theory.
Jeff Nolan is responsible for business development, strategy, developing market awareness, and strategic relationships. Jeff was previously the CEO of pioneering mashup company Teqlo and prior to that led SAP’s Apollo strategy group. Jeff served as a general partner at SAP Ventures for almost a decade where he led investments in internet infrastructure technology, open source, and what has become web 2.0. With a lifelong interest in technology and its impact on business and society, the Bay Area native has a technical background and a natural curiosity about far too many areas to list. Jeff serves as Chairman of the Board for Students Rising Above, a San Francisco based organization that provides tuition assistance and mentoring for disadvantaged youths who despite all the odds want to pursue a college education.
Pam Webber has over 10 years of experience in marketing and strategy of consumer products and services. Prior to her position as Vice President of Marketing at Widgetbox, Pam spent seven years at eBay most recently as Director of Consumer Marketing for eBay’s subsidiary PayPal. At PayPal, Pam was charged with developing marketing strategy and programs for PayPal’s consumer businesses including eBay North America, PayPal Financial Products, and PayPal Mobile. Pam also worked for Borden, Inc. as a Corporate Strategy Associate in Columbus, Ohio and as an Investment Banking Analyst for Donaldson, Lufkin, and Jenrette in New York City. Pam holds a BA in Mathematics and Economics, magna cum laude, from the University of Pennsylvania and an MBA from Harvard Business School.
Ben has 15 years of media marketing experience, including 10 years focused on Internet advertising sales and business development. Positions include Sales and Product Management roles at Doubleclick, Advertising Director at Condenet and Director of Advertising Sales at Travelzoo where Ben helped the company go from $15M to $70M in advertising revenue in three years and saw the company through a successful IPO on NASDAQ. Prior to joining Gigya, Ben headed up ad sales for Insider Pages, a Sequoia Capital funded start up which was acquired by IAC.