The Future of Social Networks

Charlene Li (Altimeter Group)
Keynote
Location: San Diego Ballroom B

Social networks are taking over the Web and changing how we interact with other people and businesses. With over 1 billion people around the world now online, the future of marketing and technology will depend on the social graph that maps our connections to each other, the patterns of interaction with businesses and services we use, and the distribution and visibility of our shared social activities. See where social networks are headed in the future, and how business and technology is adapting.

Photo of Charlene Li

Charlene Li

Altimeter Group

Charlene Li is an independent thought leader on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She has a blog, “The Altimeter” that discusses these topics at blog.altimetergroup.com.

She is also the co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies”, published by Harvard Business Press in May 2008.

Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.

Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam.

She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.

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  • Google
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  • Facebook
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