Kevin Barenblat

Kevin Barenblat
Co-founder and CEO, Context Optional

Website

Kevin Barenblat is co-founder and CEO of [context], which provides social marketing technology and services to the world’s leading brands and advertising agencies. [context] offers a full suite of integrated social marketing solutions including social media ad buys, ad optimization, licensed branded applications, brand page management and promotion, and custom viral application development. [context]’s Social Application Server™, the leading platform for viral marketing campaigns on social networks such as Facebook and MySpace, is used by brands such as Electronic Arts, Microsoft, Samsung, Ford, McDonald’s, and Paramount Pictures.

Kevin has a B.S. from Stanford University, an MBA from Harvard Business School, and 10 years of online marketing and business development experience.

Sessions

1:30pm Monday, 06/09/2008
Viral Marketing & Advertising Strategies for Social Networks
Tutorial
 Location: Regency E
Kevin Barenblat (Context Optional), Jeff Ragovin (Buddy Media)
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms. Read more.
11:20am Tuesday, 06/10/2008
Where Social Gets Down to Business: Advertising vs App-vertising
General
 Location: Regency E
Shiv Singh (Avenue A | Razorfish), Michael Lazerow (Buddy Media), Kevin Barenblat (Context Optional), Eddie Smith (SocialMedia Networks), Chris Cunningham (appssavvy)
How does traditional advertising work on social networks? What products and techniques are required to develop a viral marketing campaign? Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today's online users. Read more.
  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

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