Allen Hurff
Founder, SoCal Incubator

Allen Hurff is the Senior Vice President of Engineering. He has been working at the world’s most popular social networking and lifestyle portal since it was a privately owned start-up. In his position, Allen oversees the engineering and the overall development direction of MySpace as it matures into a company with global reach.

Allen joined MySpace in March 2005 with only 12 developers still located in Santa Monica, California. Allen has grown the engineering and quality assurance organization to over 250 employees now located in Los Angeles, Seattle, San Francisco, Atlanta, London, and Australia.

Before MySpace, Allen worked at TRW, Unisys, AltaVista, Shopping.com, Experian, and private consulting. Hurff continues to be a key influential player in the ongoing success and growth of MySpace.

Sessions

9:30am Wednesday, 06/11/2008

Technical Overview: The MySpace Developer Platform (MDP)

Keynote
Location: Regency E

Allen Hurff (SoCal Incubator)

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MySpace is the largest social networking site in the world, and the sixth most popular web site overall. MySpace will present an overview of the MySpace Developer Platform (MDP), how it fits in with Google’s new OpenSocial environment, and discuss new opportunities for both businesses and developers to build their apps and widgets on MySpace. Read more.

4:50pm Wednesday, 06/11/2008

Privacy & Data Portability for Social Networks

General
Location: Regency E

Brian Oberkirch (Small Good Thing), Dave Morin (Facebook), Chris Saad (Faraday Media, DataPortability Project), Allen Hurff (SoCal Incubator), John McCrea (Plaxo), Dave McClure (500 Hats)

Social networks are letting more people connect than ever before. With just a click, you can make friends with anyone in the world, and share your hobbies and interests... or your most treasured secrets. Learn how social networks can help (or harm) people and their social profile data. Find out how to manage online privacy, and what data is available to friends, apps, and marketers. Read more.