Vikas Gupta
CEO, Jambool

Vikas Gupta is the co-founder and CEO of Jambool, a leading social application developer. Jambool helps advertisers and brands reach and build audience on social networks. Currently over 10 million users on multiple social platforms use Jambool apps, putting it among the top ten application companies in this space.

Prior to Jambool Vikas was at Amazon.com where he built the Payments platform, co-founded the Amazon India office, and led teams at Amazon Web Services. Vikas is also the lead inventor of Amazon’s Flexible Payment web service.

Sessions

3:30pm Wednesday, 06/11/2008

VIRAL vs STICKY: Designing Social Apps for Reach & Retention

General
Location: Regency E

Nick O'Neill (Social Times Inc.), Zach Allia (Free Gifts), Vikas Gupta (Jambool), Tim O'Shaughnessy (Hungry Machine), Keith Schacht (42 Friends LLC)

Successful social applications can acquire millions of users in just days, but viral apps don't always make users stick. How do you design apps with a breakaway "viral loop", and at the same time create fanatic user engagement to keep them coming back? Find out how to build both viral & engaging apps that drive users to your door & get them addicted for life. Read more.