Craig Dalton

Craig has 15 years experience in sales and marketing management as well as extensive experience building profitable mobile business strategies. As Hook Mobile’s Vice President of Business Development, he is responsible for establishing strategic relationships with social media and Web 2.0 companies wishing to develop new revenue streams utilizing the company’s MMS delivery platform and carrier billing relationships. Prior to Hook Mobile, Craig managed business development for global mobile entertainment publisher, I-play. His responsibilities included negotiating operator agreements, developing a Direct to Consumer strategy and creating a mobile video business unit. Earlier, Craig managed business development for interactive television and mobile pioneer, Proteus, having completed the first TV to SMS campaign in the US with Super Bowl XXXVI in 2002 that established the TV to SMS market in the U.S. Craig holds an MBA from the Graduate School of Management at the University of California, Irvine and a BSBA in Business Administration from The American University.

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