Andrew Trader

Andrew Trader
VP, Business Development, Zynga Game Networks

Website

As a software and Internet entrepreneur, savvy business leader and long-time gamer, Andrew Trader (A.T.) is establishing Zynga as a tour-de-force in the social gaming genre. By forging business partnerships with both independent and established game developers, A.T. has already grown Zynga’s network to over 1.0 million daily users since the company’s partner program launch in February 2008. Zynga currently boasts 30 games from 15 developers in addition to its own games and 1.6 million daily users.

Before co-founding Zynga, A.T. was the CEO of Utah Street Networks, operator of Tribe.net (www.tribe.net), one of the first social networking sites. He led the sale of Utah Street Networks to Cisco in 2007. He was also the co-founder of Coremetrics (www.coremetrics.com), a leader in website marketing, and served as the company’s VP of Business Development growing the company to over 100 employees and raising $65 million in invested capital. Previously A.T. was a Senior Vice President at Sherwood Partners, and before that at Ernst & Young LLP. He holds both BSE and MBA from The Wharton School at the University of Pennsylvania.

Sessions

General
Location: Regency E
Justin Smith (InsideFacebook.com & Watercooler), Siqi Chen (Serious Business), Andrew Trader (Zynga Game Networks), Robert Balahura (J2Play), TJ Murphy (Mobian Design)
Social Games are a new category of fun, simple applications that operate on social platforms. Several new social startups are creating easy-to-use game apps that offer both highly viral and highly engaging characteristics at the same time. Find out more about how Social Games are driving a new wave of user activity and developer innovation. Read more.
  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

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