Zach Allia
Founder, Free Gifts

Zach Allia is the founder/developer of the Free Gifts application on Facebook. Free Gifts started as a simple play on the Facebook application “Gifts.” However, Zach turned Free Gifts into a really fun and engaging application, creating a very loyal following. Zach, originally from Boston, now lives in Palo Alto, CA and is a co-founder of the Social Gaming Network.

Sessions

3:30pm Wednesday, 06/11/2008

VIRAL vs STICKY: Designing Social Apps for Reach & Retention

General
Location: Regency E

Nick O'Neill (Social Times Inc.), Zach Allia (Free Gifts), Vikas Gupta (Jambool), Tim O'Shaughnessy (Hungry Machine), Keith Schacht (42 Friends LLC)

Successful social applications can acquire millions of users in just days, but viral apps don't always make users stick. How do you design apps with a breakaway "viral loop", and at the same time create fanatic user engagement to keep them coming back? Find out how to build both viral & engaging apps that drive users to your door & get them addicted for life. Read more.