Zach Allia

Free Gifts

Zach Allia is the founder/developer of the Free Gifts application on Facebook. Free Gifts started as a simple play on the Facebook application “Gifts.” However, Zach turned Free Gifts into a really fun and engaging application, creating a very loyal following. Zach, originally from Boston, now lives in Palo Alto, CA and is a co-founder of the Social Gaming Network.

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Sessions

3:30pm Wednesday, 06/11/2008

VIRAL vs STICKY: Designing Social Apps for Reach & Retention

General
Location: Regency E

Nick O'Neill (Social Times Inc.), Zach Allia (Free Gifts), Vikas Gupta (Jambool), Tim O'Shaughnessy (Hungry Machine), Keith Schacht (42 Friends LLC)

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Successful social applications can acquire millions of users in just days, but viral apps don't always make users stick. How do you design apps with a breakaway "viral loop", and at the same time create fanatic user engagement to keep them coming back? Find out how to build both viral & engaging apps that drive users to your door & get them addicted for life. Read more.

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