Keith Schacht
Founder, 42 Friends LLC

Keith Schacht is the founder of Chicago-based 42 Friends LLC, the company behind leading Facebook applications such as Growing Gifts and Hatching Eggs.

Prior to 42 Friends, Schacht co-founded and sold two technology companies. In 2005, BusinessWeek named him one of the top 20 entrepreneurs under 25. He has been featured in Fortune, Forbes, BusinessWeek, and Business 2.0 and served the world’s top consumer product companies including Nike, Proctor & Gamble, Motorola, BMW, Kraft, and many others. Schacht attended University of Illinois where he studied computer science and psychology.

Sessions

3:30pm Wednesday, 06/11/2008

VIRAL vs STICKY: Designing Social Apps for Reach & Retention

General
Location: Regency E

Nick O'Neill (Social Times Inc.), Zach Allia (Free Gifts), Vikas Gupta (Jambool), Tim O'Shaughnessy (Hungry Machine), Keith Schacht (42 Friends LLC)

Successful social applications can acquire millions of users in just days, but viral apps don't always make users stick. How do you design apps with a breakaway "viral loop", and at the same time create fanatic user engagement to keep them coming back? Find out how to build both viral & engaging apps that drive users to your door & get them addicted for life. Read more.