Roy Pereira
Director, Refresh

Roy Pereira is the co-founder of Refresh, a social network marketing startup based in Toronto, Canada.

He has over 17 years of operational experience in the security, network equipment, and enterprise software industries. He has worked in Silicon Valley as well as in Canadian tech-centers of Ottawa and Toronto and has worked both in mid and large public companies (Cisco Systems [NASDAQ:CSCO], Certicom [TSX:CIC]), Bioscript [TSX:BYT]), as well as several startups (Merlin Systems, TimeStep, Snipe Networks).

For the last five years, he has led marketing departments as the VP of Marketing and Product Management. Throughout his marketing career, he has led many go-to-marketing, channel sales plans and startup funding rounds. He is also the author of several patents and IETF RFCs on network security from when he was an engineering architect.

Sessions

2:30pm Wednesday, 06/11/2008

Geek Metrics: Using App Analytics to Drive Distribution, Engagement, & Monetization

General
Location: Regency E

Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Ian Swanson (Sometrics, Inc.), Albert Lai (Kontagent), Roy Pereira (Refresh)

This session will cover how app analytics & iterative testing methods are used by top developers to engineer broader reach, increase user engagement, and drive revenue. Several new developer analytics tools will be reviewed & demonstrated. Read more.