Robert Balahura
Founder and President, J2Play

Rob founded J2Play in 2000 by creating and commercializing the world’s first mobile multiplayer game for J2ME handsets, and following that with the worlds first cross-media web to mobile multiplayer game & SDK. Since then, J2Play has created a solution and SDK’s for creating social cross-media games with web, mobile and pc platforms. Today, J2Play provides an open game solution that enables rapid development & self-publishing of social and multiplayer games on all key platforms with the social site identity as the root of all communication and game play. The J2Play solution helps to enable web, mobile, and PC game developers to independently build their business on top of all social sites and spark growth in the social games market.

Sessions

1:50pm Wednesday, 06/11/2008

Social Games for Social Platforms: Unleashing Viral Fun :)

General
Location: Regency E

Justin Smith (InsideFacebook.com & Watercooler), Siqi Chen (Serious Business), Andrew Trader (Zynga Game Networks), Robert Balahura (J2Play), TJ Murphy (Mobian Design)

Social Games are a new category of fun, simple applications that operate on social platforms. Several new social startups are creating easy-to-use game apps that offer both highly viral and highly engaging characteristics at the same time. Find out more about how Social Games are driving a new wave of user activity and developer innovation. Read more.