Jodi McDermott

Jodi McDermott
Director, Product Management, Clearspring

Website

Jodi McDermott has been working in web analytics since 2002 and joined Clearspring in September 2007 as the Director of Product Management for Analytics.

Clearspring is the leading provider of cross-platform widget services. They enable digital content and service providers to easily package, distribute and analyze the performance of widgets via a single platform.

Jodi’s role is to shape and develop Clearspring’s analytics offerings. Prior to joining Clearspring, Jodi oversaw the web analytics team of InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at USATODAY.com. She is an active member of the Web Analytics Association and a member of their Standards and Social Media committees and is a frequent speaker at the E-Metrics Summit.

Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

In her spare time, Jodi enjoys spending time with family and friends, running, reading and can sometimes by seen in front of a crowd carrying a tune.

Sessions

General
Location: Regency E
Allen Stern (CenterNetworks), Jodi McDermott (Clearspring), Ro Choy (RockYou), Carnet Williams (Sprout)
Average rating: ****.
(4.00, 1 rating)
Widgets are sexy. Widgets are cool. Widgets are everywhere. And everybody's doing it... except you. In this session you'll find out all the deep, dark secrets of the world of widgets, and how to get started. Making widgets, getting distribution, & measuring results. It won't hurt, we promise :) Read more.
  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

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