Eddie Smith
VP Marketing & Business Development, SocialMedia Networks

Eddie Smith is the vice president of marketing and business development at SocialMedia Networks. SocialMedia Networks connects advertisers with developers by enabling application audiences to be targeted through its SocialMedia Ad Platform.

Prior to SocialMedia Networks, Eddie was the vice president of digital marketing at WebTrends. He has significant expertise marketing and selling into Internet Retailer Top 100 advertisers along with the world’s largest digital advertising agencies. Previously, he headed up business development with NexTag and help management positions with USADATA, DoubleClick and Reuters Marketing Information.

Sessions

11:20am Tuesday, 06/10/2008

Where Social Gets Down to Business: Advertising vs App-vertising

General
Location: Regency E

Shiv Singh (Avenue A | Razorfish), Michael Lazerow (Buddy Media), Kevin Barenblat (Context Optional), Eddie Smith (SocialMedia Networks), Chris Cunningham (appssavvy)

Average rating:

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How does traditional advertising work on social networks? What products and techniques are required to develop a viral marketing campaign? Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today's online users. Read more.