Ian  Swanson

Ian Swanson
CEO, Sometrics, Inc.

Website

Ian Swanson is founder and CEO of Sometrics, an analytics company focused on social networking platforms. Sometrics provides detailed analytics of millions of daily users of social platforms like Facebook, MySpace, Bebo and others. The Sometrics solution helps developers and advertisers better understand how people are using social media, so developers can monetize their applications and advertisers can more effectively reach their target audiences.

Before launching Sometrics, Swanson was business development manager for Userplane, an AOL company that provides social media apps to hundreds of thousands of online communities, supporting millions of users daily. Swanson was instrumental in helping the company extend the reach of its hosted chat, IM and other communications apps, and in building the company’s ad network. Before Userplane, he was an executive with Sprint and helped launch two mobile web startups.

As a social media insider, Swanson has been invited to speak on many social media topics relating to platform apps, social marketing and performance-based analytics. Swanson actively advises several successful social networking applications, Fortune 500 companies and startups with their brand and marketing strategies within the social media ecosystem.

Swanson earned his bachelor’s degree in economics from University of California, Santa Barbara.

Sessions

General
Location: Regency E
Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Ian Swanson (Sometrics, Inc.), Albert Lai (Kontagent), Roy Pereira (Refresh)
This session will cover how app analytics & iterative testing methods are used by top developers to engineer broader reach, increase user engagement, and drive revenue. Several new developer analytics tools will be reviewed & demonstrated. Read more.
  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

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