BEGIN:VCALENDAR
X-WR-CALNAME:Graphing Social Patterns East 2008
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080609T120000
DTSTART;TZID=US/Eastern:20080609T090000
DTSTAMP:20080608T170505
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3274
UID:http://conferences.oreilly.com/gspeast--s2008-06-09-09:00--3274
SUMMARY:Intro to Social Networks for Business & Marketing Managers
DESCRIPTION:Presented by Ro Choy (RockYou). This workshop will provide a
 n introductory review of today's popular social networks including Faceb
 ook, MySpace, LinkedIn, and others.  Attendees will learn fundamentals o
 f setting up profiles, creating connections, adding & sharing content, a
 dding applications, & working with groups & feeds, and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080609T163000
DTSTART;TZID=US/Eastern:20080609T133000
DTSTAMP:20080608T165927
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3275
UID:http://conferences.oreilly.com/gspeast--s2008-06-09-13:30--3275
SUMMARY:Viral Marketing & Advertising Strategies for Social Networks
DESCRIPTION:Presented by Kevin Barenblat (Context Optional), Jeff Ragovi
 n (Buddy Media). This workshop will provide an overview of marketing and
  advertising solutions for popular social networks; including Facebook, 
 MySpace, LinkedIn, and others.  Attendees will learn how to create socia
 l advertising campaigns, create branded groups, drive brand awareness us
 ing social apps & widgets, and reach consumer audiences on social networ
 ks & widget platforms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T091500
DTSTART;TZID=US/Eastern:20080610T090000
DTSTAMP:20080713T135134
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3261
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-09:00--3261
SUMMARY:Welcome
DESCRIPTION:Presented by Dave McClure (500 Hats). Welcome to the premier
  conference on social networks and social platforms. Learn about the lat
 est marketing and technical innovations happening in social networking f
 rom Google, MySpace, Facebook, Yahoo, and many more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T094500
DTSTART;TZID=US/Eastern:20080610T091500
DTSTAMP:20080713T135134
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4311
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-09:15--4311
SUMMARY:LinkedIn: The Business Social Network
DESCRIPTION:Presented by Adam Nash (LinkedIn). LinkedIn will provide an 
 overview of its leading business-focused social network, a profile of it
 s 20M users and demographics, and discuss advertising opportunities and 
 information solutions for business managers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T110000
DTSTART;TZID=US/Eastern:20080610T103000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3259
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-10:30--3259
SUMMARY:Facebook Business & Marketing Solutions
DESCRIPTION:Presented by Kent Schoen (Facebook). This session will prese
 nt an overview of Facebook advertising and marketing solutions, includin
 g the Facebook Social Ads system and the Facebook application platform.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T112000
DTSTART;TZID=US/Eastern:20080610T110000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3276
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-11:00--3276
SUMMARY:Widget Strategies & Social Platforms
DESCRIPTION:Presented by Hooman Radfar (Clearspring Technologies, Inc.).
  Widgets are rapidly spreading throughout social networks and platforms.
  Companies are using widgets as new publishing and advertising channels,
  for both businesses and consumers. What advantages do widgets provide? 
 And who's in charge of all of them?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T120000
DTSTART;TZID=US/Eastern:20080610T112000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3279
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-11:20--3279
SUMMARY:Where Social Gets Down to Business: Advertising vs App-vertising
DESCRIPTION:Presented by Shiv Singh (Avenue A | Razorfish), Michael Laze
 row (Buddy Media), Kevin Barenblat (Context Optional), Eddie Smith (Soci
 alMedia Networks), Chris Cunningham (appssavvy). How does traditional ad
 vertising work on social networks?  What products and techniques are req
 uired to develop a viral marketing campaign?   Find out how to use socia
 l networks, social advertising, and social applications to reach hundred
 s of millions of today's online users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T140000
DTSTART;TZID=US/Eastern:20080610T131500
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4411
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-13:15--4411
SUMMARY:From Zero to Community in 60 Seconds: White-Label Social Network
 s
DESCRIPTION:Presented by Frank Gruber (Somewhat Frank / TECH cocktail / 
 AOL), Alex Blum (KickApps), Michael Jones (Userplane / AOL), Kerry Pearc
 e-Parkins (Mixx.com), Sean Roach (Got Access). Social networks and platf
 orms are popping up everywhere, but the technology seems daunting.  How 
 can traditional businesses create their own branded social networks & ve
 rtical communities with off-the-shelf technology?  Find out how to creat
 e a great community quickly & easily, without hiring a geek army.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T144500
DTSTART;TZID=US/Eastern:20080610T140000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4413
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-14:00--4413
SUMMARY:The Joy of Widgets: Everything You Want to Know But Were Afraid 
 to Ask
DESCRIPTION:Presented by Allen Stern (CenterNetworks), Jodi McDermott (C
 learspring), Ro Choy (RockYou), Carnet Williams (Sprout). Widgets are se
 xy.  Widgets are cool.  Widgets are everywhere.  And everybody's doing i
 t... except you.  In this session you'll find out all the deep, dark sec
 rets of the world of widgets, and how to get started.  Making widgets, g
 etting distribution, & measuring results. It won't hurt, we promise :)
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T155000
DTSTART;TZID=US/Eastern:20080610T153000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3269
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-15:30--3269
SUMMARY:Ten Million in Ten Weeks: What Stanford Learned Building Faceboo
 k Apps
DESCRIPTION:Presented by Robert Fan (Stanford University / 750 Industrie
 s), Dave McClure (500 Hats). Find out how a Stanford class in just ten w
 eeks created over 50 amazing Facebook apps, and attracted over 10 millio
 n installs and 1 million daily users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T164000
DTSTART;TZID=US/Eastern:20080610T155000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3277
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-15:50--3277
SUMMARY:Social Networks & the NEED for FEEDS
DESCRIPTION:Presented by Sean Ammirati (mSpoke / ReadWriteWeb), Chris Me
 ssina (Vidoop), Dave  Morin (Facebook), Adam Nash (LinkedIn), David Reco
 rdon (Facebook), Kevin Chou (Watercooler Inc.). The latest revolution in
  social networks is the rollout of shared activity streams, such as Face
 book’s News Feed and Plaxo’s Pulse. Come to this session to find out mor
 e about how feeds are changing the way people discover news, apps, and o
 ther information.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T090500
DTSTART;TZID=US/Eastern:20080611T090000
DTSTAMP:20080609T121422
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3263
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-09:00--3263
SUMMARY:Announcements
DESCRIPTION:Presented by Dave McClure (500 Hats). Conference news and an
 nouncements.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T093000
DTSTART;TZID=US/Eastern:20080611T090500
DTSTAMP:20080609T122238
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3258
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-09:05--3258
SUMMARY:OpenSocial + Google App Engine Technical Overview
DESCRIPTION:Presented by Patrick Chanezon (VMware), Paul McDonald (Googl
 e, Inc. ). Google is involved with many efforts to make the social web m
 ore real, more useful, and more open. This session will cover the latest
  release of OpenSocial and recent implementations on popular social plat
 forms like MySpace and Hi5, as well as an overview of Google's new App E
 ngine platform.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T100000
DTSTART;TZID=US/Eastern:20080611T093000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3262
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-09:30--3262
SUMMARY:Technical Overview: The MySpace Developer Platform (MDP)
DESCRIPTION:Presented by Allen Hurff (SoCal Incubator). MySpace is the l
 argest social networking site in the world, and the sixth most popular w
 eb site overall. MySpace will present an overview of the MySpace Develop
 er Platform (MDP), how it fits in with Google’s new OpenSocial environme
 nt, and discuss new opportunities for both businesses and developers to 
 build their apps and widgets on MySpace.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T111500
DTSTART;TZID=US/Eastern:20080611T103000
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4397
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-10:30--4397
SUMMARY:Poke Back: Facebook Live and Interactive
DESCRIPTION:Presented by Benjamin Ling (Facebook), Dave  Morin (Facebook
 ), Ruchi Sanghvi (Facebook), Josh Elman (Facebook), Dave McClure (500 Ha
 ts). Come join the Facebook Platform team for an interactive keynote pan
 el where YOU drive the discussion (moderated by Dave McClure). Here's yo
 ur chance to find out everything you've ever wanted to know about Facebo
 ok.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T120000
DTSTART;TZID=US/Eastern:20080611T111500
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4415
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-11:15--4415
SUMMARY:OpenSocial: Open for Business
DESCRIPTION:Presented by Patrick Chanezon (VMware), Paul Lindner (Linked
 In), Max Newbould (MySpace), Sachin Rekhi (imeem). Google's OpenSocial p
 latform is finally here: multiple social platforms are now running OpenS
 ocial apps including MySpace, Hi5, Orkut with more on the way.  Come see
  the latest OpenSocial apps & demos from Google and friends, and find ou
 t what's coming in the future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T135000
DTSTART;TZID=US/Eastern:20080611T131000
DTSTAMP:20080609T121212
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3270
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-13:10--3270
SUMMARY:Bring Your Own Platform (BYOP): Build, Buy, or Borrow?
DESCRIPTION:Presented by Oren Michels (Mashery), Jessica Alter (Bebo), D
 aniel Burton (Salesforce), David Jones (Friendster, Inc.). Facebook has 
 Platform. Google has OpenSocial. Many social networks are choosing to ro
 ll out their own application platform offering. Get an overview of sever
 al new social networks, and find out what choices they made in creating 
 their social platforms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T143000
DTSTART;TZID=US/Eastern:20080611T135000
DTSTAMP:20080609T121256
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3268
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-13:50--3268
SUMMARY:Social Games for Social Platforms: Unleashing Viral Fun :)
DESCRIPTION:Presented by Justin Smith (InsideFacebook.com & Watercooler)
 , Siqi Chen (Serious Business), Andrew Trader (Zynga Game Networks), Rob
 ert Balahura (J2Play), TJ Murphy (Mobian Design). Social Games are a new
  category of fun, simple applications that operate on social platforms. 
 Several new social startups are creating easy-to-use game apps that offe
 r both highly viral and highly engaging characteristics at the same time
 . Find out more about how Social Games are driving a new wave of user ac
 tivity and developer innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T150000
DTSTART;TZID=US/Eastern:20080611T143000
DTSTAMP:20080609T120929
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4414
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-14:30--4414
SUMMARY:Geek Metrics: Using App Analytics to Drive Distribution, Engagem
 ent, & Monetization
DESCRIPTION:Presented by Dave McClure (500 Hats), Hiten Shah (CrazyEgg /
  KISSmetrics), Ian  Swanson (Sometrics, Inc.), Albert Lai (Kontagent), R
 oy Pereira (Refresh). This session will cover how app analytics & iterat
 ive testing methods are used by top developers to engineer broader reach
 , increase user engagement, and drive revenue.  Several new developer an
 alytics tools will be reviewed & demonstrated.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T161000
DTSTART;TZID=US/Eastern:20080611T153000
DTSTAMP:20080609T121330
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3266
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-15:30--3266
SUMMARY:VIRAL vs STICKY: Designing Social Apps for Reach & Retention
DESCRIPTION:Presented by Nick O'Neill (Social Times Inc.), Zach Allia (F
 ree Gifts), Vikas Gupta (Jambool), Tim O'Shaughnessy (Hungry Machine), K
 eith Schacht (42 Friends LLC). Successful social applications can acquir
 e millions of users in just days, but viral apps don't always make users
  stick.  How do you design apps with a breakaway "viral loop", and at th
 e same time create fanatic user engagement to keep them coming back?  Fi
 nd out how to build both viral & engaging apps that drive users to your 
 door & get them addicted for life.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T165000
DTSTART;TZID=US/Eastern:20080611T161000
DTSTAMP:20080609T121340
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3265
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-16:10--3265
SUMMARY:Show Me the Monetization: Turning Apps into Dollars
DESCRIPTION:Presented by Caroline McCarthy (CNET News), Nick Gonzalez (S
 ocialMedia), Anu Shukla (Offerpal Media), Murtaza Hussain (Peanut Labs, 
 Inc), Rob Jewell (Gratis Internet). Ok, now your app is viral and has a 
 bazillion users. It’s so engaging, they spend hours using it almost ever
 y day. Just one last thing: it’s Time to Get Paid. SHOW ME THE MONEY!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T100000
DTSTART;TZID=US/Eastern:20080610T094500
DTSTAMP:20080713T135134
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4405
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-09:45--4405
SUMMARY:Apps & Widgets:  The New New Ad Units
DESCRIPTION:Presented by Michael Lazerow (Buddy Media). Mike Lazerow fro
 m Buddy Media will reveal all, and present the latest trends around emer
 ging advertising standards for apps & widgets.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T210000
DTSTART;TZID=US/Eastern:20080610T193000
DTSTAMP:20080609T121518
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3886
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-19:30--3886
SUMMARY:AppNite (Sponsored by Buddy Media & Bebo)
DESCRIPTION:Presented by Dave McClure (500 Hats). AppNite features 10 aw
 esome developers doing lightning-fast 5-minute live demos, with prizes f
 or the 2 best apps (chosen by the audience).
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T173000
DTSTART;TZID=US/Eastern:20080610T164000
DTSTAMP:20080713T135136
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3280
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-16:40--3280
SUMMARY:Social + Mobile = Sociable (Social Networks for SMS, IM, & Mobil
 e Devices)
DESCRIPTION:Presented by Benjamin Joffe (Plus Eight Star / Mobile Monday
  Beijing), Ben Keighran (Bluepulse), Gregory Cypes (Open AIM (AOL)), Cra
 ig  Dalton (Hook Mobile), Chris Butler (Dash Navigation). Social network
 s on your PC computer?  Oh man, that is "so" 2004. Find out how social n
 etworks for cellphones and other mobile devices are driving a new wave o
 f innovation around both WHO and WHERE.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080611T173000
DTSTART;TZID=US/Eastern:20080611T165000
DTSTAMP:20080609T121124
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3278
UID:http://conferences.oreilly.com/gspeast--s2008-06-11-16:50--3278
SUMMARY:Privacy & Data Portability for Social Networks
DESCRIPTION:Presented by Brian Oberkirch (Small Good Thing), Dave  Morin
  (Facebook), Chris Saad (Faraday Media, DataPortability Project), Allen 
 Hurff (SoCal Incubator), John McCrea (Plaxo), Dave McClure (500 Hats). S
 ocial networks are letting more people connect than ever before. With ju
 st a click, you can make friends with anyone in the world, and share you
 r hobbies and interests... or your most treasured secrets. Learn how soc
 ial networks can help (or harm) people and their social profile data.  F
 ind out how to manage online privacy, and what data is available to frie
 nds, apps, and marketers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080610T150000
DTSTART;TZID=US/Eastern:20080610T144500
DTSTAMP:20080713T135135
LOCATION:Regency E
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/4482
UID:http://conferences.oreilly.com/gspeast--s2008-06-10-14:45--4482
SUMMARY:The Big Picture: Facebook App Stats & Trends (An O'Reilly Update
 )
DESCRIPTION:Presented by Roger Magoulas (O'Reilly Media). Roger Magoulas
 , Director of Research at O’Reilly Media, will provide an update on the 
 big picture trends in Facebook application building and usage. His prese
 ntation will cover concentration of usage in top applications, as well a
 s a look at applications by category and other topics.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080609T120000
DTSTART;TZID=US/Eastern:20080609T090000
DTSTAMP:20080713T135134
LOCATION:Regency F
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3272
UID:http://conferences.oreilly.com/gspeast--s2008-06-09-09:00--3272
SUMMARY:Intro to Facebook & Bebo Application Development (Sponsored by B
 ebo)
DESCRIPTION:Presented by David Gentzel (SocialMedia), John Maver (Though
 t Labs), Cappy Popp (Thought Labs). This workshop will provide an introd
 uctory technical overview of the Facebook & Bebo platforms, and will als
 o walk through the development of a basic social application.  Attendees
  will learn how to create an app outline, app invitations & notification
 s, profile box, canvas pages, news feed messages, and get list in app di
 rectories.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080609T163000
DTSTART;TZID=US/Eastern:20080609T133000
DTSTAMP:20080713T135134
LOCATION:Regency F
URL:http://en.oreilly.com/gspeast2008/public/schedule/detail/3273
UID:http://conferences.oreilly.com/gspeast--s2008-06-09-13:30--3273
SUMMARY:Intro to MySpace Developer Platform & Apps
DESCRIPTION:Presented by Chris Bissell (MySpace), Max Newbould (MySpace)
 . This workshop will provide an introductory technical overview of MySpa
 ce Developer Platform (MDP), and also cover development of a basic MySpa
 ce application, creating virality & user engagement, and listing in the 
 MySpace Apps directory.  Additional examples will be provided by feature
 d MDP app developers who are live on the MySpace platform.
END:VEVENT
END:VCALENDAR