GSP East 2008 Schedule

Below are the confirmed and scheduled talks at GSP East (schedule subject to change).

Regency E
8:00am Continental Breakfast
Room: Regency E
Add Welcome to your personal schedule
9:00am Plenary
Room: Regency E
Welcome Dave McClure (500 Hats)
Add LinkedIn: The Business Social Network to your personal schedule
9:15am Session
Room: Regency E
LinkedIn: The Business Social Network Adam Nash (LinkedIn)
Add Apps & Widgets:  The New New Ad Units to your personal schedule
9:45am sponsor session
Apps & Widgets: The New New Ad Units Michael Lazerow (Buddy Media)
10:00am Break
Room: Regency E
Add Facebook Business & Marketing Solutions to your personal schedule
10:30am Session
Room: Regency E
Facebook Business & Marketing Solutions Kent Schoen (Facebook)
Add Widget Strategies & Social Platforms to your personal schedule
11:00am Session
Room: Regency E
Widget Strategies & Social Platforms Hooman Radfar (Clearspring Technologies, Inc.)
Add Where Social Gets Down to Business: Advertising vs App-vertising to your personal schedule
11:20am Session
Room: Regency E
Where Social Gets Down to Business: Advertising vs App-vertising Shiv Singh (Avenue A | Razorfish), Michael Lazerow (Buddy Media), Kevin Barenblat (Context Optional), Eddie Smith (SocialMedia Networks), Chris Cunningham (appssavvy)
12:00pm sponsor session
TBC
12:15pm Lunch
Room: Regency E
Add From Zero to Community in 60 Seconds: White-Label Social Networks to your personal schedule
1:15pm Session
Room: Regency E
From Zero to Community in 60 Seconds: White-Label Social Networks Frank Gruber (Somewhat Frank / TECH cocktail / AOL), Alex Blum (KickApps), Michael Jones (Userplane / AOL), Kerry Pearce-Parkins (Mixx.com), Sean Roach (Got Access)
Add The Joy of Widgets: Everything You Want to Know But Were Afraid to Ask to your personal schedule
2:00pm Session
Room: Regency E
The Joy of Widgets: Everything You Want to Know But Were Afraid to Ask Allen Stern (CenterNetworks), Jodi McDermott (Clearspring), Ro Choy (RockYou), Carnet Williams (Sprout)
Add The Big Picture: Facebook App Stats & Trends (An O'Reilly Update) to your personal schedule
2:45pm Plenary Session
The Big Picture: Facebook App Stats & Trends (An O'Reilly Update) Roger Magoulas (O'Reilly Media)
3:00pm Break
Room: Regency E
Add Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps to your personal schedule
3:30pm Session
Room: Regency E
Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps Robert Fan (Stanford University / 750 Industries), Dave McClure (500 Hats)
Add Social Networks & the NEED for FEEDS to your personal schedule
3:50pm Session
Room: Regency E
Social Networks & the NEED for FEEDS Sean Ammirati (mSpoke / ReadWriteWeb), Chris Messina (Vidoop), Dave Morin (Facebook), Adam Nash (LinkedIn), David Recordon (Facebook), Kevin Chou (Watercooler Inc.)
Add Social + Mobile = Sociable (Social Networks for SMS, IM, & Mobile Devices) to your personal schedule
4:40pm Social + Mobile = Sociable (Social Networks for SMS, IM, & Mobile Devices) Benjamin Joffe (Plus Eight Star / Mobile Monday Beijing), Ben Keighran (Bluepulse), Gregory Cypes (Open AIM (AOL)), Craig Dalton (Hook Mobile), Chris Butler (Dash Navigation)
5:30pm Dinner on Your own
Room: Regency E
Add AppNite (Sponsored by Buddy Media & Bebo) to your personal schedule
7:30pm AppNite
Room: Regency E
AppNite (Sponsored by Buddy Media & Bebo) Dave McClure (500 Hats)
8:00am-9:00am (1h)
Break: Continental Breakfast
9:00am-9:15am (15m) General
Welcome
Dave McClure (500 Hats)
Welcome to the premier conference on social networks and social platforms. Learn about the latest marketing and technical innovations happening in social networking from Google, MySpace, Facebook, Yahoo, and many more.
9:15am-9:45am (30m) Keynote
LinkedIn: The Business Social Network
Adam Nash (LinkedIn)
LinkedIn will provide an overview of its leading business-focused social network, a profile of its 20M users and demographics, and discuss advertising opportunities and information solutions for business managers.
9:45am-10:00am (15m) General
Apps & Widgets: The New New Ad Units
Michael Lazerow (Buddy Media)
Mike Lazerow from Buddy Media will reveal all, and present the latest trends around emerging advertising standards for apps & widgets.
10:00am-10:30am (30m)
Break
10:30am-11:00am (30m) Keynote
Facebook Business & Marketing Solutions
Kent Schoen (Facebook)
This session will present an overview of Facebook advertising and marketing solutions, including the Facebook Social Ads system and the Facebook application platform.
11:00am-11:20am (20m) General
Widget Strategies & Social Platforms
Hooman Radfar (Clearspring Technologies, Inc.)
Widgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who's in charge of all of them?
11:20am-12:00pm (40m) General
Where Social Gets Down to Business: Advertising vs App-vertising
Shiv Singh (Avenue A | Razorfish) et al
How does traditional advertising work on social networks? What products and techniques are required to develop a viral marketing campaign? Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today's online users.
12:00pm-12:15pm (15m)
Session: sponsor session
To be confirmed
12:15pm-1:15pm (1h)
Break: Lunch
1:15pm-2:00pm (45m) General
From Zero to Community in 60 Seconds: White-Label Social Networks
Frank Gruber (Somewhat Frank / TECH cocktail / AOL) et al
Social networks and platforms are popping up everywhere, but the technology seems daunting. How can traditional businesses create their own branded social networks & vertical communities with off-the-shelf technology? Find out how to create a great community quickly & easily, without hiring a geek army.
2:00pm-2:45pm (45m) General
The Joy of Widgets: Everything You Want to Know But Were Afraid to Ask
Allen Stern (CenterNetworks) et al
Widgets are sexy. Widgets are cool. Widgets are everywhere. And everybody's doing it... except you. In this session you'll find out all the deep, dark secrets of the world of widgets, and how to get started. Making widgets, getting distribution, & measuring results. It won't hurt, we promise :)
2:45pm-3:00pm (15m) General
The Big Picture: Facebook App Stats & Trends (An O'Reilly Update)
Roger Magoulas (O'Reilly Media)
Roger Magoulas, Director of Research at O’Reilly Media, will provide an update on the big picture trends in Facebook application building and usage. His presentation will cover concentration of usage in top applications, as well as a look at applications by category and other topics.
3:00pm-3:30pm (30m)
Break
3:30pm-3:50pm (20m) General
Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps
Robert Fan (Stanford University / 750 Industries) et al
Find out how a Stanford class in just ten weeks created over 50 amazing Facebook apps, and attracted over 10 million installs and 1 million daily users.
3:50pm-4:40pm (50m) General
Social Networks & the NEED for FEEDS
Sean Ammirati (mSpoke / ReadWriteWeb) et al
The latest revolution in social networks is the rollout of shared activity streams, such as Facebook’s News Feed and Plaxo’s Pulse. Come to this session to find out more about how feeds are changing the way people discover news, apps, and other information.
4:40pm-5:30pm (50m) General
Social + Mobile = Sociable (Social Networks for SMS, IM, & Mobile Devices)
Benjamin Joffe (Plus Eight Star / Mobile Monday Beijing) et al
Social networks on your PC computer? Oh man, that is "so" 2004. Find out how social networks for cellphones and other mobile devices are driving a new wave of innovation around both WHO and WHERE.
5:30pm-7:30pm (2h)
Break: Dinner on Your own
7:30pm-9:00pm (1h 30m) Event
AppNite (Sponsored by Buddy Media & Bebo)
Dave McClure (500 Hats)
AppNite features 10 awesome developers doing lightning-fast 5-minute live demos, with prizes for the 2 best apps (chosen by the audience).
  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com.

Press and Media

For media-related inquiries, contact Maureen Jennings maureen@oreilly.com.

Contact Us

View a complete list of GSP East contacts.