Welcome to the premier conference on social networks and social platforms. Learn about the latest marketing and technical innovations happening in social networking from Google, MySpace, Facebook, Yahoo, and many more.

LinkedIn will provide an overview of its leading business-focused social network, a profile of its 20M users and demographics, and discuss advertising opportunities and information solutions for business managers.

Mike Lazerow from Buddy Media will reveal all, and present the latest trends around emerging advertising standards for apps & widgets.

This session will present an overview of Facebook advertising and marketing solutions, including the Facebook Social Ads system and the Facebook application platform.

Widgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who's in charge of all of them?

How does traditional advertising work on social networks? What products and techniques are required to develop a viral marketing campaign? Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today's online users.

To be confirmed

Social networks and platforms are popping up everywhere, but the technology seems daunting. How can traditional businesses create their own branded social networks & vertical communities with off-the-shelf technology? Find out how to create a great community quickly & easily, without hiring a geek army.

Widgets are sexy. Widgets are cool. Widgets are everywhere. And everybody's doing it... except you. In this session you'll find out all the deep, dark secrets of the world of widgets, and how to get started. Making widgets, getting distribution, & measuring results. It won't hurt, we promise :)

Roger Magoulas, Director of Research at O’Reilly Media, will provide an update on the big picture trends in Facebook application building and usage. His presentation will cover concentration of usage in top applications, as well as a look at applications by category and other topics.

Find out how a Stanford class in just ten weeks created over 50 amazing Facebook apps, and attracted over 10 million installs and 1 million daily users.

The latest revolution in social networks is the rollout of shared activity streams, such as Facebook’s News Feed and Plaxo’s Pulse. Come to this session to find out more about how feeds are changing the way people discover news, apps, and other information.

Social networks on your PC computer? Oh man, that is "so" 2004. Find out how social networks for cellphones and other mobile devices are driving a new wave of innovation around both WHO and WHERE.

AppNite features 10 awesome developers doing lightning-fast 5-minute live demos, with prizes for the 2 best apps (chosen by the audience).