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GSP East 2008 Schedule
Below are the confirmed and scheduled talks at GSP East (schedule subject to change).
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Monday, 06/09/2008
8:00am
Monday, 06/09/2008
Location: Regency E
Continental Breakfast in Exhibit Hall
(1h)
9:00am
Ro Choy (RockYou)
This workshop will provide an introductory review of today's popular social networks including Facebook, MySpace, LinkedIn, and others. Attendees will learn fundamentals of setting up profiles, creating connections, adding & sharing content, adding applications, & working with groups & feeds, and more.
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This workshop will provide an introductory technical overview of the Facebook & Bebo platforms, and will also walk through the development of a basic social application. Attendees will learn how to create an app outline, app invitations & notifications, profile box, canvas pages, news feed messages, and get list in app directories.
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10:30am
Monday, 06/09/2008
Location: Regency Foyer
AM Break
(30m)
12:00pm
Lunch
(1h 30m)
1:30pm
Kevin Barenblat (Context Optional),
Jeff Ragovin (Buddy Media)
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
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Chris Bissell (MySpace),
Max Newbould (MySpace)
This workshop will provide an introductory technical overview of MySpace Developer Platform (MDP), and also cover development of a basic MySpace application, creating virality & user engagement, and listing in the MySpace Apps directory. Additional examples will be provided by featured MDP app developers who are live on the MySpace platform.
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3:00pm
Monday, 06/09/2008
Location: Regency Foyer
PM Break
(30m)
Tuesday, 06/10/2008
8:00am
Tuesday, 06/10/2008
Location: Regency E
Continental Breakfast
(1h)
9:00am
Location: Regency E
Dave McClure (500 Hats)
Welcome to the premier conference on social networks and social platforms. Learn about the latest marketing and technical innovations happening in social networking from Google, MySpace, Facebook, Yahoo, and many more.
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9:15am
Location: Regency E
Adam Nash (LinkedIn)
LinkedIn will provide an overview of its leading business-focused social network, a profile of its 20M users and demographics, and discuss advertising opportunities and information solutions for business managers.
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9:45am
Michael Lazerow (Buddy Media)
Mike Lazerow from Buddy Media will reveal all, and present the latest trends around emerging advertising standards for apps & widgets.
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10:00am
Tuesday, 06/10/2008
Location: Regency E
Break
(30m)
10:30am
Location: Regency E
Kent Schoen (Facebook)
This session will present an overview of Facebook advertising and marketing solutions, including the Facebook Social Ads system and the Facebook application platform.
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11:00am
Location: Regency E
Hooman Radfar (Clearspring Technologies, Inc.)
Widgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who's in charge of all of them?
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11:20am
Location: Regency E
Shiv Singh (Avenue A | Razorfish),
Michael Lazerow (Buddy Media),
Kevin Barenblat (Context Optional),
Eddie Smith (SocialMedia Networks),
Chris Cunningham (appssavvy)
How does traditional advertising work on social networks? What products and techniques are required to develop a viral marketing campaign?
Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today's online users.
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12:15pm
Tuesday, 06/10/2008
Location: Regency E
Lunch
(1h)
1:15pm
Location: Regency E
Frank Gruber (Somewhat Frank / TECH cocktail / AOL),
Alex Blum (KickApps),
Michael Jones (Userplane / AOL),
Kerry Pearce-Parkins (Mixx.com),
Sean Roach (Got Access)
Social networks and platforms are popping up everywhere, but the technology seems daunting. How can traditional businesses create their own branded social networks & vertical communities with off-the-shelf technology? Find out how to create a great community quickly & easily, without hiring a geek army.
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2:00pm
Location: Regency E
Allen Stern (CenterNetworks),
Jodi McDermott (Clearspring),
Ro Choy (RockYou),
Carnet Williams (Sprout)
Widgets are sexy. Widgets are cool. Widgets are everywhere. And everybody's doing it... except you. In this session you'll find out all the deep, dark secrets of the world of widgets, and how to get started. Making widgets, getting distribution, & measuring results. It won't hurt, we promise :)
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2:45pm
Roger Magoulas (O'Reilly Media)
Roger Magoulas, Director of Research at O’Reilly Media, will provide an update on the big picture trends in Facebook application building and usage. His presentation will cover concentration of usage in top applications, as well as a look at applications by category and other topics.
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3:00pm
Tuesday, 06/10/2008
Location: Regency E
Break
(30m)
3:30pm
Location: Regency E
Robert Fan (Stanford University / 750 Industries),
Dave McClure (500 Hats)
Find out how a Stanford class in just ten weeks created over 50 amazing Facebook apps, and attracted over 10 million installs and 1 million daily users.
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3:50pm
Location: Regency E
Sean Ammirati (mSpoke / ReadWriteWeb),
Chris Messina (Vidoop),
Dave Morin (Facebook),
Adam Nash (LinkedIn),
David Recordon (Facebook),
Kevin Chou (Watercooler Inc.)
The latest revolution in social networks is the rollout of shared activity streams, such as Facebook’s News Feed and Plaxo’s Pulse. Come to this session to find out more about how feeds are changing the way people discover news, apps, and other information.
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4:40pm
Benjamin Joffe (Plus Eight Star / Mobile Monday Beijing),
Ben Keighran (Bluepulse),
Gregory Cypes (Open AIM (AOL)),
Craig Dalton (Hook Mobile),
Chris Butler (Dash Navigation)
Social networks on your PC computer? Oh man, that is "so" 2004. Find out how social networks for cellphones and other mobile devices are driving a new wave of innovation around both WHO and WHERE.
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5:30pm
Tuesday, 06/10/2008
Location: Regency E
Dinner on Your own
(2h)
7:30pm
Location: Regency E
Dave McClure (500 Hats)
AppNite features 10 awesome developers doing lightning-fast 5-minute live demos, with prizes for the 2 best apps (chosen by the audience).
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Wednesday, 06/11/2008
8:00am
Wednesday, 06/11/2008
Location: Regency E
Continental Breakfast
(1h)
9:00am
Location: Regency E
Dave McClure (500 Hats)
Conference news and announcements.
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9:05am
Location: Regency E
Patrick Chanezon (Google),
Paul McDonald (Google, Inc. )
Google is involved with many efforts to make the social web more real, more useful, and more open. This session will cover the latest release of OpenSocial and recent implementations on popular social platforms like MySpace and Hi5, as well as an overview of Google's new App Engine platform.
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9:30am
Location: Regency E
Allen Hurff (SoCal Incubator)
MySpace is the largest social networking site in the world, and the sixth most popular web site overall. MySpace will present an overview of the MySpace Developer Platform (MDP), how it fits in with Google’s new OpenSocial environment, and discuss new opportunities for both businesses and developers to build their apps and widgets on MySpace.
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10:00am
Wednesday, 06/11/2008
Location: Regency E
Break
(30m)
10:30am
Location: Regency E
Benjamin Ling (Facebook),
Dave Morin (Facebook),
Ruchi Sanghvi (Facebook),
Josh Elman (Facebook),
Dave McClure (500 Hats)
Come join the Facebook Platform team for an interactive keynote panel where YOU drive the discussion (moderated by Dave McClure). Here's your chance to find out everything you've ever wanted to know about Facebook.
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11:15am
Location: Regency E
Google's OpenSocial platform is finally here: multiple social platforms are now running OpenSocial apps including MySpace, Hi5, Orkut with more on the way. Come see the latest OpenSocial apps & demos from Google and friends, and find out what's coming in the future.
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12:10pm
Wednesday, 06/11/2008
Location: Regency E
Lunch
(1h)
1:10pm
Location: Regency E
Oren Michels (Mashery),
Jessica Alter (Bebo),
Daniel Burton (Salesforce),
David Jones (Friendster, Inc.)
Facebook has Platform. Google has OpenSocial. Many social networks are choosing to roll out their own application platform offering. Get an overview of several new social networks, and find out what choices they made in creating their social platforms.
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1:50pm
Location: Regency E
Justin Smith (InsideFacebook.com & Watercooler),
Siqi Chen (Serious Business),
Andrew Trader (Zynga Game Networks),
Robert Balahura (J2Play),
TJ Murphy (Mobian Design)
Social Games are a new category of fun, simple applications that operate on social platforms. Several new social startups are creating easy-to-use game apps that offer both highly viral and highly engaging characteristics at the same time. Find out more about how Social Games are driving a new wave of user activity and developer innovation.
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2:30pm
Location: Regency E
Dave McClure (500 Hats),
Hiten Shah (CrazyEgg / KISSmetrics),
Ian Swanson (Sometrics, Inc.),
Albert Lai (Kontagent),
Roy Pereira (Refresh)
This session will cover how app analytics & iterative testing methods are used by top developers to engineer broader reach, increase user engagement, and drive revenue. Several new developer analytics tools will be reviewed & demonstrated.
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3:00pm
Wednesday, 06/11/2008
Location: Regency E
Break
(30m)
3:30pm
Location: Regency E
Nick O'Neill (Social Times Inc.),
Zach Allia (Free Gifts),
Vikas Gupta (Jambool),
Tim O'Shaughnessy (Hungry Machine),
Keith Schacht (42 Friends LLC)
Successful social applications can acquire millions of users in just days, but viral apps don't always make users stick. How do you design apps with a breakaway "viral loop", and at the same time create fanatic user engagement to keep them coming back? Find out how to build both viral & engaging apps that drive users to your door & get them addicted for life.
Read more.
4:10pm
Location: Regency E
Caroline McCarthy (CNET News),
Nick Gonzalez (SocialMedia),
Anu Shukla (Offerpal Media),
Murtaza Hussain (Peanut Labs, Inc),
Rob Jewell (Gratis Internet)
Ok, now your app is viral and has a bazillion users. It’s so engaging, they spend hours using it almost every day. Just one last thing: it’s Time to Get Paid. SHOW ME THE MONEY!
Read more.
4:50pm
Brian Oberkirch (Small Good Thing),
Dave Morin (Facebook),
Chris Saad (Faraday Media, DataPortability Project),
Allen Hurff (SoCal Incubator),
John McCrea (Plaxo),
Dave McClure (500 Hats)
Social networks are letting more people connect than ever before. With just a click, you can make friends with anyone in the world, and share your hobbies and interests... or your most treasured secrets. Learn how social networks can help (or harm) people and their social profile data. Find out how to manage online privacy, and what data is available to friends, apps, and marketers.
Read more.
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