This session will present an overview of Facebook advertising and marketing solutions, including the Facebook Social Ads system and the Facebook application platform.
Kent Schoen is a Product Marketing Manager at Facebook, where he focuses on product management, marketing and operations of Facebook’s Social Ad system. Prior to Facebook, he was Director of Technology for LookSmart, where he architected its syndication and advertising platforms. Kent previously operated a consultancy focused on online marketing and technology and began his career as a software engineer at TouchVision. He holds a bachelor’s degree in economics with a concentration in computing from the University of California at Los Angeles.
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